Have you created or ever wanted to create a tool (grid or a framework) that helps your visitors, leads and clients to discover or uncover secrets about themselves?

Alternatively, perhaps it’s a tool that helps create a profile for a more meaning and engaging conversation.

Here’s one I created after reading Gene Schwartz’s Breakthrough Advertising.

In Chapters 2 and 3 Gene discusses market sophistication and product awareness.

Unfortunately, he does not connect the two concepts.

A few years ago I devoured Great Leads by Michael Masterson and John Forde

Great Leads provides a way for us to market based on Gene’s idea of Levels of Product Awareness (page 29).

I took both concepts and turned it into a grid which reveals ‘Leads’ to use in marketing…

Gene Schwartz Product Awareness Market Sophistication Grid With Great Leads

Gene Schwartz Product Awareness Market Sophistication Grid With Great Leads

Using LeadsHook, I converted this grid into an interactive tool

 

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Tired Of Hearing The Same Old Marketing Half Truths?

Looking for Lead Generation & Personalization Marketing Tactics very few people, know about…

Grab Our Newsletter Below