Alternatively, perhaps it’s a tool that helps create a profile for a more meaning and engaging conversation.
Here’s one I created after reading Gene Schwartz’s Breakthrough Advertising.
In Chapters 2 and 3 Gene discusses market sophistication and product awareness.
Unfortunately, he does not connect the two concepts.
A few years ago I devoured Great Leads by
Great Leads provides a way for us to market based on Gene’s idea of Levels of Product Awareness (page 29).
I took both concepts and turned it into a grid which reveals ‘Leads’ to use in marketing…
Using LeadsHook, I converted this grid into an interactive tool…