10 Product Recommendation Quiz Examples That Convert in 2024

product recommendation quiz examples

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Consider a typical scenario: you look for a product, open the website, and see dozens of similar goods.

Suppose you need shampoo.

Which of the numerous bottles will suit your needs? After spending ten minutes on the page, you leave it frustrated, not knowing what to buy. Horrible.

Just like that, you open another website and see a message saying, “Let’s find the best fit for you.”

You answer several questions and complete the order with the most suitable product.

That’s a good bargain.

As the competition intensifies, winning over your rivals is not only about selling goods or choosing an appropriate pricing strategy. A seamless shopping experience is key.

One of the ways to ensure it is through personalization. That’s where a product recommendation quiz can help.
Think of it as a personal shopper for your brand to lead your customers to a sale.
In this article, we’ll unveil ten stunning product quiz examples that maximize conversions in 2023.

10 Compelling Product Quiz Examples for eCommerce

An online shopping quiz can revolutionize your eCommerce business. Before we proceed with real-life examples, let’s briefly review why they may be so helpful for your company.

It’s an exciting customer engagement technology that allows you to customize the shopping experience for consumers. It also gives important information about shoppers’ preferences and buying patterns. And that’s where the magic happens. They connect your offers with the client’s needs, resulting in higher engagement, conversion rates, and customer loyalty.

With that knowledge in mind, let’s look at some amazing product recommendation quizzes and how they contribute to company success in 2023.

1. Hawthorne

The personal care company Hawthorne is founded in the US and specializes in grooming products for men. Customers complete a quick product finder quiz to share their interests and lifestyles as part of the company’s straightforward but effective business approach.

The results then help Hawthorne develop a customized line of products, including cologne, deodorant, shampoo, and skincare. The company leverages real facts for men’s grooming. So customers receive tailored offers and choose the products hassle-free.

First and foremost, where do you find the quiz on the website? You can see it in the navigation menu, on the home page, or scroll down the “Shop” page to see an invitation to take the quiz, as seen in the screenshot below.

Screenshot taken on the official Hawthorne website

The quiz takes one page, starting with an email field and finishing with the question about your personality.

Screenshot taken on the official Hawthorne website

Screenshot taken on the official Hawthorne website

Such an approach lets you see all the questions and get back to the previous ones without waiting for the page to load. Good job for providing an enjoyable user experience!

2. Beardbrand

The following company under discussion is Beardbrand, another men’s grooming seller. Its products include beard care items like oils, balms, and grooming tools. The process starts on the dedicated page titled “What Type of Beardsman Are You?”

What I like about this product recommendation quiz is that it tells how much time it will take to complete: two minutes.

Screenshot taken on the official Beardbrand website

To better understand its customers, Beardbrand asks them about their preferred activities, fragrance, hairstyle, cars, apparel companies, cities, and characters.

The last step is to leave an email address, which is not a big commitment. But in return, the seller can communicate with subscribers, collect information, and promote products.

The last page before the results contains a Gif image, increasing user engagement and drawing more attention to the button.

Screenshot taken on the official Beardbrand website

You can access descriptions according to the provided answers and the most relevant products. The page also displays contact information, a link to the Beardbrand Alliance YouTube Channel, and the company’s benefits.

Screenshot taken on the official Beardbrand website

3. Stitch Fix

Stitch Fix is an online personal styling service available in the US and UK. It offers personalized fashion in return for information about your tastes and needs. Customers describe their preferred styles, sizes, and budget, and Stitch Fix stylists use sophisticated technology to select apparel and accessories tailored to these details.

First, you need to answer the questions in the quiz. After that, you receive the goods at your house, try them on, and decide what to leave and what to return.

There are no shipping, return, or exchange fees. You pay only a small styling fee and for the clothing you decide to keep. As such, Stitch Fix makes shopping smooth and personalized, saving customers time and effort to look through the catalogs.

That’s what you see on the store’s homepage. The video in the background shows apparel, people in different clothes, as well as the process of taking the quiz.

Screenshot taken on the official Stitch Fix website

When clicking the “Take your style quiz button,” the next page asks you to choose whether you need clothing for women, men, or kids.

Screenshot taken on the official Stitch Fix website

After selecting the desired option, you need to leave an email or proceed with a Google, Facebook, or Apple account. Then you answer the questions.

Apart from texts, the product recommendation quiz contains images you need to rate to specify your style. Also, you can choose the types of clothing you want to avoid.

Screenshot taken on the official Stitch Fix website

4. Living Proof

The next brand on our list of product quiz examples is Living Proof. This US-based company sells haircare products and focuses on providing a perfect remedy for diverse hair problems.

To achieve this, Living Proof employs an online shopping quiz. It’s one of the critical parts of their selling strategy because it has a dedicated place in the navigation menu.


Screenshot taken on the official Living Proof website

When clicking the button, the quiz appears in the pop-up, allowing you to return to the previous page anytime.


Screenshot taken on the official Living Proof website

Once you’ve gone through all the questions, you’ll need to take a selfie. But if you don’t want to, you can skip this part.


Screenshot taken on the official Living Proof website

At last, the website asks you to type in your name, age, and email address and agree to its privacy policy. Again, you can refuse to do it.

The results include products for your hair type and needs with the price, the “Add to Bag” and “Checkout” buttons, and a link to the product page.


Screenshot taken on the official Living Proof website

5. Big Hammer Wines

Big Hammer Wines is a U.S.-based online wine merchant that offers customers the finest boutique and challenging-to-find wines. The business strives to make wine selection as simple as possible. And an online quiz is the way to do so.

The quiz collects information about customers’ wine preferences and tasting profiles. Using the findings, Big Hammer Wines makes a customized list of wines that are well-suited to the customer’s preferences.


Screenshot taken on the official Big Hammer Wines website

After clicking the “Start” button, the first thing you should do is enter your email address. The company gives $50 off your next order of $250 in exchange for this information.


Screenshot taken on the official Big Hammer Wines website

The product recommendation quiz takes no more than a minute to complete. Once you’re done, you will see a list of suggestions plus a discount code for $10 off.


Screenshot taken on the official Big Hammer Wines website

6. Jones Road Beauty

Founded by a famous makeup artist Bobbi Brown, Jones Road Beauty focuses on high-performing, clean makeup that is easy to use. This US-based brand caters to all ages, skin types, and tones. With such a diverse product collection, having a helping hand is a must. That’s where a product finder quiz comes to the stage. Five quizzes, to be precise::

  • Miracle Balm Quiz;
  • The Foundation Quiz;
  • The Face Pencil Quiz;
  • The Bronzer Quiz;
  • Tinted Face Powder Quiz.

You can find them on the “Find Your Shade” page. Let’s take the first one as an example.

Screenshot taken on the official Jones Road Beauty website

For starters, you need to pick the model with the skin tone closest to yours.

Screenshot taken on the official Jones Road Beauty website

Then, you need to share your skin type, concerns, and makeup preferences. What’s notable about the result page is the abundance of information and useful features, such as:

  • Relevant products with their descriptions, purpose, and the “Add to cart” button;
  • The cart next to the product list. After adding an item to the cart, you can instantly see it on the page along with relevant products;
  • The ability to proceed to the checkout;
  • How to use the product step-by-step;
  • Customer reviews;
  • A “You May Also Like” section.

Screenshot taken on the official Jones Road Beauty website

7. Andie

Andie is another eCommerce brand employing a product recommendation quiz. As they target women of different sizes, they need to ensure their swimsuits fit unique body shapes and style preferences. The quiz allows them to do it.

The quiz opening specifies the number of questions (12).

Screenshot taken on the official Andie website

It’s visually appealing, with photos and illustrations, making the experience more pleasing.

Screenshot taken on the official Andie website

At the final stage, you can see the products according to your specifications and add them to the cart.

Screenshot taken on the official Andie website

8. Arey

Arey is a brand providing cutting-edge solutions to slow down greying. The brand offers a science-backed daily supplement to preserve remaining pigment and combat common issues associated with aging hair, like coarseness and dryness.

Yet, as the company states, the graying process differs from person to person. That’s why it created an eCommerce quiz.

You can easily spot a link to it in the upper left corner, next to the “Account” and “Cart” buttons. It’s a convenient decision as it reduces the number of steps required to get the desired thing.

Screenshot taken on the official Arey website

You need to describe your hair conditions and type, habits, and goals.

Screenshot taken on the official Arey website

The quiz takes around a minute, after which you’ll need to leave an email address or skip this step to get the results. Here is one of the possible pages you may see:

Screenshot taken on the official Arey website

What’s handy is that you can review the product benefits and add it to the cart without leaving the page. Or you can access the full assortment by clicking the button below.

9. Bleuet

Another brand under consideration is Bleuet, an apparel store for tween and teen girls. The company aims to boost the confidence of its young customers and takes an individual approach to growing bodies and their changing needs. And a product finder quiz makes this task more attainable.

The quiz opening properly coordinates with the brand and its target audience. We can see two young girls and bold colors, which seem very energetic and empowering. As you proceed with the quiz, you’ll find lots of slang, emojis, and simple language, which is the company’s way of resonating with buyers.

Screenshot taken on the official Bleuet website

First, you’ll need to choose whether you’re a girl, a parent, or an adult shopping for yourself. Then, there are questions about your preferences and lifestyle, helping make the experience more personalized. In the end, you can get 15% off the next order by providing an email address or omit this offer and open the result.

You’ll land on something that looks like a product page with the product photo, description, reviews, and the ability to choose the size and color. You can add it to the shopping bag, review similar items in the “You May Also Like” section, or retake the quiz.

Screenshot taken on the official Bleuet website

10. Sephora

Sephora is the most popular brand in today’s product recommendation quiz list. It’s a global leader in the beauty industry, selling hundreds of products, including cosmetics, skincare, body care, fragrance, and haircare items. How do you navigate such an overwhelming catalog? Right, with the help of a quiz.

The company provides several quizzes for each category. So you can hover over the navigation menu and see the “Help Me Choose” title. Under it, there are the available options, for example:

  • Foundation quiz;
  • Lip quiz;
  • Brow quiz, among the others.

Here is how the opening of the Foundation Finder looks.

After hitting the “Take the Quiz” button, a pop-up will appear with several questions to assist customers with navigating their wide selection of items. After completing the quiz, you’ll see the suggested goods with their price, reviews, and the “Add to basket” button.

Screenshot taken on the official Sephora website

How to Build the Best Product Recommendation Quiz

Companies employ a product recommendation quiz to achieve the following results:

  • provide tailored recommendations to users;
  • gather valuable insights on their consumers to better understand the audience, establish a deeper connection with them, and optimize the product assortment;
  • increase conversion rates and revenue.

But how do you design a truly effective and engaging quiz? Our 7-step guide to a strategic marketing edge arms you with a system for coming up with hooks and shaping them into questions.

Follow some of the tips on how to build a product recommendation quiz listed below:

  • Personalize

It’s easy to get lost among numerous brands and goods, so personalization lets you catch the most precise offer to meet your requirements. According to statistics, customized experiences can boost the likelihood of purchase for 80% of consumers. A quiz should promote personalization in every aspect, from the proposed questions to the product recommendations.

  • Pay attention to page speed

The shorter our attention span becomes, the more detrimental can slow page speed be for your eCommerce business. Google claims that the likelihood of a bounce increases by 32% as page load time rises from 1 to 3 seconds. That’s why online merchants need to carefully review their websites and eliminate Shopify, WooCommerce, or Magento performance issues, depending on the CMS.

This rule also applies to your quiz. To speed up the responding process, you can make the quiz as a pop-up or one page, so visitors don’t have to wait for the next question to load.

  • Make it user-friendly and appealing

The quiz should be intuitive, clean, and pleasant. You should also optimize it for mobile screens, as more than half of all eCommerce sales take place on smartphones.

  • Pose relevant questions

As questions are the heart of your quiz, you need to make sure they do the job. Steer clear of salesy language and consider the length of your quiz. If it’s too short, you might not collect enough data to provide a properly individualized recommendation; if it’s too long, you risk losing the customer’s interest.

  • Mind the product recommendations

The end goal of a quiz is to offer the best-suited goods to customers. The products should make the buyer feel as though they were specially chosen for them based on their unique wants and preferences.

  • It should fit into the overall customer journey

The quiz should bring value to the shopping experience rather than be an intrusive add-on. From the moment clients arrive on your website to the point at which they check out with their customized goods, they should naturally move from page to page without friction.

  • Continually refine and improve the quiz

Analyze data from the quiz. Do respondents abandon the quiz without finishing it? What are the most popular answers? Do people add the compiled products to the cart and buy? Use these insights to enhance the quiz.

What to Look for in a Product Quiz Builder

A product quiz builder is a software that lets you create a quiz in several clicks. From product recommendation quiz templates to in-built analytics, these tools can automate this process. But what should a product quiz builder include?

(And of course, as you’re here with LeadsHook…It would be a marketing crime for us not too show off what they’re bringing to the table…right?):

Oh, and by the way…They’re not a quiz ‘per se’…They are Decision Trees (DT)
Here are some key features:

  1. Easy-to-use interface.The software should be understandable for non-technical users. For example, it should come with a drag-and-drop feature to create and modify quizzes.

    @LeadsHook – We do offer a drag-and-drop feature that allows you to adapt your DTs on the fly and optimize your questions in seconds. True, we are not the prettiest to look at first glance…But they chose features for our users every time.

  2. Customizability. The quiz should be an integral part of your website and align with your brand identity. That’s why having a generic product recommendation quiz template is a big no-no. The software should include custom colors, fonts, logos, and images to express your unique branding.@LeadsHook – All pages are 100% customizable, so you can create a seamless DT to match your brand, whether you embed the DT directly onto your current website or use your custom domain to your unique page to collect your customer deta
  3. Personalization One size fits all doesn’t work anymore. Your Quizzes and surveys have elements of personalized resonate with those taking it to push towards a conversion no matter what that looks like in your business.@LeadsHook – Unlimited custom fields to collect any data you like and personalize your Decision Trees to the Nth degree. Using their name is just the start…You can intertwine all their answers and create bespoke landing and sales pages on the fly without any expensive, complex coding.
  4. Accurate Tracking Data is king, so you should be able to track all your traffic so you can get as much data on your customers as possible. This will allow you to make the smart marketing decisions.@LeadsHook – Tracking is a thorn in 95% of marketers’ sides. This is they give you Zero Tech Tracking. With a few clicks, you can track leads anywhere in your funnel and send vital signals back to Facebook, Tik Tok & Google to optimize your campaigns and drive down you CPAs and Ad costs.
  5. Integrated analytics. By knowing how visitors interact with the quiz, you can find areas for improvement and drive conversions.@LeadsHook – With internal analytics on each question so you can see where your customers are dropping off, as well as easy Pivot table conversion for Reversh Market Research to slice and dice your data and see who is really your revenue-generating customers, and those who are needlessly spending your Ad budget.
  6. Conditional logic. This function is all about designing interactive and custom quizzes. Conditional logic allows for a customized user experience by suggesting the next question based on the user’s response to the previous one.@LeadsHook – Use fully featured conditional logic to create as complex and diverse pathways as needed to create authentic human-like interactions meaning you can lead the conversation where you want it to go.
  7. Responsiveness. The quiz should cater to audiences regardless of the device used. It should work and look well on desktop, mobile, and other screens, ensuring a smooth user experience.@LeadsHook – All Decision Tress can be adjusted to perfectly fit the device of your choice.
  8. Integration capabilities. The software should be compatible with your current eCommerce platform and customer relationship management (CRM) system to simplify data sharing and analysis.@LeadsHook – Can easily be integrated with 1000’s Apps with Zapier, and if you can find your specific app…Their tech team will be on hand to make it happen.
  9. Security and compliance with data privacy regulations, such as GDPR, CCPA, etc. As you collect sensitive data, you should protect your customers and reputation. A product quiz builder should offer secure data storage and encryption.@LeadsHook – Enterprise-level security is standard across all accounts, something you’ll struggle to find in other platforms without extortionate additional costs.
  10. Strong customer support. A software provider should have quick, knowledgeable customer support to resolve arising issues and prevent frustrations.@LeadsHook – According to their users they have the best Customer Success team of any SaaS platform (I’m serious) as well as the LeadsHook Users group where you can get Mastermind advice for nothing.
  11. Scalability. A product quiz builder should be able to satisfy the needs of a growing company, be it adding new items or serving more clients. It should preserve robust performance and handle increased demand in any case, as well as having speed in its corner to keep down bounce rates…@LeadsHook – They’ve built a platform from the ground up which prioritizes both speed and scalability. With 5000 + daily leads generated on individual accounts, Leadshook can handle any work workload thrown at them while DTs are delivered at speeds unmated by other Lead Gen software.

To Sum Up

A product recommendation quiz can be a valuable addition to your marketing strategy. Why? The reason is that it’s a fun way to sell your goods and collect customer information unobtrusively. And the better you know your audience, the more precisely you’ll target their pain points, leading to more sales.

The best part is that creating a captivating quiz doesn’t require advanced skills. With the right product quiz builder, you can make sure consumers receive the best shopping experience possible. So review our product quiz examples, get inspired to build your own, and boost conversions!

And if you’d like to try LeadsHook for 14 days you can click the button below and see what all the fuss is about.

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Article By

Kate Parish

Kate Parish is the chief marketing officer at Onilab, a full-service eCommerce agency with a focus on Magento. Kate has been working on diverse marketing strategies and activities for more than 8 years. In her pursuit to bring up top-notch marketing solutions, Kate is constantly exploring the topics of SEO, branding, SMM, PPC, and Magento PWA development.

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