Consider a typical scenario: you look for a product, open the website, and see dozens of similar goods.
Suppose you need shampoo.
Which of the numerous bottles will suit your needs? After spending ten minutes on the page, you leave it frustrated, not knowing what to buy. Horrible.
Just like that, you open another website and see a message saying, “Let’s find the best fit for you.”
You answer several questions and complete the order with the most suitable product.
That’s a good bargain.
As the competition intensifies, winning over your rivals is not only about selling goods or choosing an appropriate pricing strategy. A seamless shopping experience is key.
One of the ways to ensure it is through personalization. That’s where a product recommendation quiz can help.
In this article, we’ll unveil ten stunning product quiz examples that maximize conversions in 2023.
10 Compelling Product Quiz Examples for eCommerce
An online shopping quiz can revolutionize your eCommerce business. Before we proceed with real-life examples, let’s briefly review why they may be so helpful for your company.
It’s an exciting customer engagement technology that allows you to customize the shopping experience for consumers. It also gives important information about shoppers’ preferences and buying patterns. And that’s where the magic happens. They connect your offers with the client’s needs, resulting in higher engagement, conversion rates, and customer loyalty.
With that knowledge in mind, let’s look at some amazing product recommendation quizzes and how they contribute to company success in 2023.
The personal care company Hawthorne is founded in the US and specializes in grooming products for men. Customers complete a quick product finder quiz to share their interests and lifestyles as part of the company’s straightforward but effective business approach.
The results then help Hawthorne develop a customized line of products, including cologne, deodorant, shampoo, and skincare. The company leverages real facts for men’s grooming. So customers receive tailored offers and choose the products hassle-free.
First and foremost, where do you find the quiz on the website? You can see it in the navigation menu, on the home page, or scroll down the “Shop” page to see an invitation to take the quiz, as seen in the screenshot below.
The quiz takes one page, starting with an email field and finishing with the question about your personality.
Such an approach lets you see all the questions and get back to the previous ones without waiting for the page to load. Good job for providing an enjoyable user experience!
The following company under discussion is Beardbrand, another men’s grooming seller. Its products include beard care items like oils, balms, and grooming tools. The process starts on the dedicated page titled “What Type of Beardsman Are You?”
What I like about this product recommendation quiz is that it tells how much time it will take to complete: two minutes.
To better understand its customers, Beardbrand asks them about their preferred activities, fragrance, hairstyle, cars, apparel companies, cities, and characters.
The last step is to leave an email address, which is not a big commitment. But in return, the seller can communicate with subscribers, collect information, and promote products.
The last page before the results contains a Gif image, increasing user engagement and drawing more attention to the button.
You can access descriptions according to the provided answers and the most relevant products. The page also displays contact information, a link to the Beardbrand Alliance YouTube Channel, and the company’s benefits.
3. Stitch Fix
Stitch Fix is an online personal styling service available in the US and UK. It offers personalized fashion in return for information about your tastes and needs. Customers describe their preferred styles, sizes, and budget, and Stitch Fix stylists use sophisticated technology to select apparel and accessories tailored to these details.
First, you need to answer the questions in the quiz. After that, you receive the goods at your house, try them on, and decide what to leave and what to return.
There are no shipping, return, or exchange fees. You pay only a small styling fee and for the clothing you decide to keep. As such, Stitch Fix makes shopping smooth and personalized, saving customers time and effort to look through the catalogs.
That’s what you see on the store’s homepage. The video in the background shows apparel, people in different clothes, as well as the process of taking the quiz.
When clicking the “Take your style quiz button,” the next page asks you to choose whether you need clothing for women, men, or kids.
After selecting the desired option, you need to leave an email or proceed with a Google, Facebook, or Apple account. Then you answer the questions.
Apart from texts, the product recommendation quiz contains images you need to rate to specify your style. Also, you can choose the types of clothing you want to avoid.
4. Living Proof
The next brand on our list of product quiz examples is Living Proof. This US-based company sells haircare products and focuses on providing a perfect remedy for diverse hair problems.
To achieve this, Living Proof employs an online shopping quiz. It’s one of the critical parts of their selling strategy because it has a dedicated place in the navigation menu.
When clicking the button, the quiz appears in the pop-up, allowing you to return to the previous page anytime.
Once you’ve gone through all the questions, you’ll need to take a selfie. But if you don’t want to, you can skip this part.
The results include products for your hair type and needs with the price, the “Add to Bag” and “Checkout” buttons, and a link to the product page.
5. Big Hammer Wines
Big Hammer Wines is a U.S.-based online wine merchant that offers customers the finest boutique and challenging-to-find wines. The business strives to make wine selection as simple as possible. And an online quiz is the way to do so.
The quiz collects information about customers’ wine preferences and tasting profiles. Using the findings, Big Hammer Wines makes a customized list of wines that are well-suited to the customer’s preferences.
After clicking the “Start” button, the first thing you should do is enter your email address. The company gives $50 off your next order of $250 in exchange for this information.
The product recommendation quiz takes no more than a minute to complete. Once you’re done, you will see a list of suggestions plus a discount code for $10 off.
6. Jones Road Beauty
Founded by a famous makeup artist Bobbi Brown, Jones Road Beauty focuses on high-performing, clean makeup that is easy to use. This US-based brand caters to all ages, skin types, and tones. With such a diverse product collection, having a helping hand is a must. That’s where a product finder quiz comes to the stage. Five quizzes, to be precise::
- Miracle Balm Quiz;
- The Foundation Quiz;
- The Face Pencil Quiz;
- The Bronzer Quiz;
- Tinted Face Powder Quiz.
You can find them on the “Find Your Shade” page. Let’s take the first one as an example.
For starters, you need to pick the model with the skin tone closest to yours.
Then, you need to share your skin type, concerns, and makeup preferences. What’s notable about the result page is the abundance of information and useful features, such as:
- Relevant products with their descriptions, purpose, and the “Add to cart” button;
- The cart next to the product list. After adding an item to the cart, you can instantly see it on the page along with relevant products;
- The ability to proceed to the checkout;
- How to use the product step-by-step;
- Customer reviews;
- A “You May Also Like” section.
Andie is another eCommerce brand employing a product recommendation quiz. As they target women of different sizes, they need to ensure their swimsuits fit unique body shapes and style preferences. The quiz allows them to do it.
The quiz opening specifies the number of questions (12).
It’s visually appealing, with photos and illustrations, making the experience more pleasing.
At the final stage, you can see the products according to your specifications and add them to the cart.
Arey is a brand providing cutting-edge solutions to slow down greying. The brand offers a science-backed daily supplement to preserve remaining pigment and combat common issues associated with aging hair, like coarseness and dryness.
Yet, as the company states, the graying process differs from person to person. That’s why it created an eCommerce quiz.
You can easily spot a link to it in the upper left corner, next to the “Account” and “Cart” buttons. It’s a convenient decision as it reduces the number of steps required to get the desired thing.
You need to describe your hair conditions and type, habits, and goals.
The quiz takes around a minute, after which you’ll need to leave an email address or skip this step to get the results. Here is one of the possible pages you may see:
What’s handy is that you can review the product benefits and add it to the cart without leaving the page. Or you can access the full assortment by clicking the button below.
Another brand under consideration is Bleuet, an apparel store for tween and teen girls. The company aims to boost the confidence of its young customers and takes an individual approach to growing bodies and their changing needs. And a product finder quiz makes this task more attainable.
The quiz opening properly coordinates with the brand and its target audience. We can see two young girls and bold colors, which seem very energetic and empowering. As you proceed with the quiz, you’ll find lots of slang, emojis, and simple language, which is the company’s way of resonating with buyers.
First, you’ll need to choose whether you’re a girl, a parent, or an adult shopping for yourself. Then, there are questions about your preferences and lifestyle, helping make the experience more personalized. In the end, you can get 15% off the next order by providing an email address or omit this offer and open the result.
You’ll land on something that looks like a product page with the product photo, description, reviews, and the ability to choose the size and color. You can add it to the shopping bag, review similar items in the “You May Also Like” section, or retake the quiz.
Sephora is the most popular brand in today’s product recommendation quiz list. It’s a global leader in the beauty industry, selling hundreds of products, including cosmetics, skincare, body care, fragrance, and haircare items. How do you navigate such an overwhelming catalog? Right, with the help of a quiz.
The company provides several quizzes for each category. So you can hover over the navigation menu and see the “Help Me Choose” title. Under it, there are the available options, for example:
- Foundation quiz;
- Lip quiz;
- Brow quiz, among the others.
Here is how the opening of the Foundation Finder looks.
After hitting the “Take the Quiz” button, a pop-up will appear with several questions to assist customers with navigating their wide selection of items. After completing the quiz, you’ll see the suggested goods with their price, reviews, and the “Add to basket” button.
How to Build the Best Product Recommendation Quiz
Companies employ a product recommendation quiz to achieve the following results:
- provide tailored recommendations to users;
- gather valuable insights on their consumers to better understand the audience, establish a deeper connection with them, and optimize the product assortment;
- increase conversion rates and revenue.
But how do you design a truly effective and engaging quiz? Our 7-step guide to a strategic marketing edge arms you with a system for coming up with hooks and shaping them into questions.
Follow some of the tips on how to build a product recommendation quiz listed below:
It’s easy to get lost among numerous brands and goods, so personalization lets you catch the most precise offer to meet your requirements. According to statistics, customized experiences can boost the likelihood of purchase for 80% of consumers. A quiz should promote personalization in every aspect, from the proposed questions to the product recommendations.
- Pay attention to page speed
The shorter our attention span becomes, the more detrimental can slow page speed be for your eCommerce business. Google claims that the likelihood of a bounce increases by 32% as page load time rises from 1 to 3 seconds. That’s why online merchants need to carefully review their websites and eliminate Shopify, WooCommerce, or Magento performance issues, depending on the CMS.
This rule also applies to your quiz. To speed up the responding process, you can make the quiz as a pop-up or one page, so visitors don’t have to wait for the next question to load.
- Make it user-friendly and appealing
The quiz should be intuitive, clean, and pleasant. You should also optimize it for mobile screens, as more than half of all eCommerce sales take place on smartphones.
- Pose relevant questions
As questions are the heart of your quiz, you need to make sure they do the job. Steer clear of salesy language and consider the length of your quiz. If it’s too short, you might not collect enough data to provide a properly individualized recommendation; if it’s too long, you risk losing the customer’s interest.
- Mind the product recommendations
The end goal of a quiz is to offer the best-suited goods to customers. The products should make the buyer feel as though they were specially chosen for them based on their unique wants and preferences.
- It should fit into the overall customer journey
The quiz should bring value to the shopping experience rather than be an intrusive add-on. From the moment clients arrive on your website to the point at which they check out with their customized goods, they should naturally move from page to page without friction.
- Continually refine and improve the quiz
Analyze data from the quiz. Do respondents abandon the quiz without finishing it? What are the most popular answers? Do people add the compiled products to the cart and buy? Use these insights to enhance the quiz.
What to Look for in a Product Quiz Builder
A product quiz builder is a software that lets you create a quiz in several clicks. From product recommendation quiz templates to in-built analytics, these tools can automate this process. But what should a product quiz builder include? Here are some key features:
- Easy-to-use interface. The software should be understandable for non-technical users. For example, it should come with a drag-and-drop feature to create and modify quizzes.
- Customizability. The quiz should be an integral part of your website and align with your brand identity. That’s why having a generic product recommendation quiz template is a big no-no. The software should include custom colors, fonts, logos, and images to express your unique branding.
- Integrated analytics. By knowing how visitors interact with the quiz, you can find areas for improvement and drive conversions.
- Conditional logic. This function is all about designing interactive and custom quizzes. Conditional logic allows for a customized user experience by suggesting the next question based on the user’s response to the previous one.
- Responsiveness. The quiz should cater to audiences regardless of the device used. It should work and look well on desktop, mobile, and other screens, ensuring a smooth user experience.
- Integration capabilities. The software should be compatible with your current eCommerce platform and customer relationship management (CRM) system to simplify data sharing and analysis.
- Security and compliance with data privacy regulations, such as GDPR, CCPA, etc. As you collect sensitive data, you should protect your customers and reputation. A product quiz builder should offer secure data storage and encryption.
- Strong customer support. A software provider should have quick, knowledgeable customer support to resolve arising issues and prevent frustrations.
- Scalability. A product quiz builder should be able to satisfy the needs of a growing company, be it adding new items or serving more clients. It should preserve robust performance and handle increased demand in any case.
To Sum Up
A product recommendation quiz can be a valuable addition to your marketing strategy. Why? The reason is that it’s a fun way to sell your goods and collect customer information unobtrusively. And the better you know your audience, the more precisely you’ll target their pain points, leading to more sales.
The best part is that creating a captivating quiz doesn’t require advanced skills. With the right product quiz builder, you can make sure consumers receive the best shopping experience possible. So review our product quiz examples, get inspired to build your own, and boost conversions!
About the Author
Kate Parish is the chief marketing officer at Onilab, a full-service eCommerce agency with a focus on Magento. Kate has been working on diverse marketing strategies and activities for more than 8 years. In her pursuit to bring up top-notch marketing solutions, Kate is constantly exploring the topics of SEO, branding, SMM, PPC, and Magento PWA development.