Frequently Asked Questions


A LeadsHook decision tree is a way to customise and personalise interactions based user actions. A LeadsHook decision tree is primarly used for lead generation but can also be used sales conversions, and even post sales. The end result is to offer each one of your website visitors, leads and customers a unique experience.
Simply, a LeadsHook decision is path-dependent. Previous customer interactions influence the next step. Survey and quizzes are linear in nature — every person gets the same question irrespective of previous actions or answers.

Whenever an activated decision tree is displayed or rendered.

Whenever an activated decision tree is displayed or rendered.

You can show your decision anywhere you can add a simple embed code. This includes your website or any other 3rd party web property or social media website.

Once you become proficient, you’ll be able to create even complex decision trees in minutes. You can also clone an existing decision tree and make minor changes.

A data point is one separate piece of information like a name or email address. There are no limits about how much data you can collect.

Yes, LeadsHook integrates with thousands of 3rd party apps. Further, there are 6 ways to get the data out of LeadsHook into other 3rd party apps and software. For instructions, please see:

Please see a summary of the unique features provided by LeadsHook above.


Yes. For your convenience each person only ever needs to create one user login to access as many LeadsHook accounts as they have permission.  Users can be assign different permission levels to limit access.

You can create as many accounts as you want but we can’t see any benefit of doing that. The higher your impressions, the lower lower the per impression cost.

Yes. You can cancel your account at any time. We have a low priced plan for low usage and we recommend you can keep your account open. Lead generation is getting much more difficult and use of new technologiies like interactive and dynamic content generation is almost a necesscity for success. If you ever stuck or need help with execution please contact us.


Unlimited number of users.

Currently we have 3 permission levels
Owner: This is the account owner — the person who signs up for the account. An owner has access to the entire application including the ability to change their payment details, add and remove users and to see view leads.

Admin: An admin has the same access levels of an owner but can not add/remove users. An admin does not have access to payment details. An admin has access to leads.

User. A user has access to all of the features of LeadsHook but can’t not view or export your leads. You can give access to marketing consultants or even outsourced help to create your campaigns without ever having access to your leads and customers.


Yes, you can.  We have the ability to add as many email service provider accounts as you want as well as any number of Google Analytics, Google Tag Manager or FB Pixel codes.

At the moment, we only allow billing per account not per decision tree. Your clients can open a LeadsHook account with their own credit card and billing details. Then they can simply invite you as an authorised user.

Alternatively, you can simply bill them for creation, maintenance and marketing of decision trees as part of the service you provide.


We understand business can be volatile with periods of low lead generation activities followed by high volumes. This is why there are NO plans to select. You are billed on the number of impressions used. At the end of each 30-day period, we count your impressions for the month and based on the tiers above you will be billed accordingly. This means you are not wasting money by being stuck on high volume plan which you only need a few times.
You have access and can use ALL of the advanced features.

PLEASE NOTE: The free trial impressions are NOT included or aggregated with your subscription. The free trial impressions are only for testing. If your plan goes beyond the trial period, then will be billed for the entire preceding 30-days.

LeadsHook has very simple pricing. We bill you on usage. As such there is no need to upgrade or downgrade. You have unlimited access to ALL features.

Yes, some Advanced features are available at an additional cost

Yes, some Advanced features are available at an additional cost

Yes absolutely. We want to ensure you do not waste a cent on unprofitable campaigns. We have a budget feature where you can turn off the display of a decision tree once a limit has been reached. You can also create unlimited warning notifications as your campaign scales. This way you’re in total control of your spend or impressions usage on LeadsHook.

No, there are NO setup fees. Further our support is also included to help you get up and running as soon as possible. (We do offer consulting but that is to execute a specific marketing campaign). Please go to

No there are no hidden fees. You pay for what you use. All other payments are revealed before your signup including services and advanced features.


Yes, we’ve invested significant resources to protect your data. We have a maintenance plan for frequent and regular scans of our entire infrastructure as well as security patches. All of our services can only be accessed via SSL encryption.

For more information please go to:

EU GDPR Compliance

Australian Notifiable Data Breaches Scheme (NDB).

No, we do not sell any information to anyone.

NO, LeadsHook employees can’t access your leads unless you invite us. This is only needed to help troubleshoot a specific problem or issues. Once resolved, you can and should remove our access.


The evaluation plan is there for you to use ALL of the features and take as much as time as you need to decide if LeadsHook is right for you. The only limit we have is 1 million impressions which have to be used by the end of the evaluation period. The evaluation plan will run for 14 days and then your account will be deleted if not converted into a paid plan. This evaluation and trial period is for evaluation and we do not have any ongoing free plans at this stage. PLEASE NOTE: ALL UNUSED IMPRESSIONS ARE FORFEITED AT THE END OF THE EVALUATION PERIOD. YOU WILL BE BILLED FOR THE ENTIRE 30 DAYS PERIOD FROM THE DATE OF YOUR SIGNUP. THE IMPRESSIONS ARE FREE FOR EVALUATION ONLY. IF MUST INFORM US IF YOU DO NOT WISH TO CONTINUE AFTER THE 14-DAY TRIAL PERIOD. YOU WILL BE BILLED FOR THE ENTIRE 30 DAYS PERIOD FROM THE DATE OF YOUR SIGNUP IF YOU CONTINUE. THE FREE IMPRESSIONS ARE NOT AGGREGATED OR INCLUDED IN YOUR SUBSCRIPTION.

No. You have unlimited access to ALL features. You are only permitted to display 1 Million impression in total across as many decision trees as you can create. Please note: An impression is a display of an activated decision tree. There are no limits to test and display an unactivated decision tree.

Your account access will be stopped and you’ll have to move to a paid plan. We will send you reminders before your 1 million impressions limit is reached. If you’ve used a million impressions then you’ve probably generated over 300,000 leads!

All accounts that do not have a paid plan at the 30-day mark will be terminated and permanently removed. 30 days is more than sufficient time to evaluate and make a decision if LeadsHook is right for you. We will send you a number of reminders and warning.

Yes, the evaulator plan is free to join.

There is no contract — pay as you go based on what you use on an monthly basis. You can cancel at anytime without penalty.

No, we do not offer refunds. We have a very generous evaluator plan — you get a full 14 days to use an unlimited version of LeadsHook including training and support. This is a sufficient time to assess the value and usefulness of LeadsHook to your business.


No, we do not charge for access to any of our training resources or support. For consulting services.

We have video training, checklists, process maps avalable in our help section. If you need further training then we will do a live video/screen-cam to resolve any issues. Please note: though we may share marketing strategy and ideas to improve your decsion tree, this is generally not included in our free support. Please contact us if you need a done-for-you campaign. All of our services are listed here:

Yes. Please goto:

Yes, we can. Please contact us for more details.