Frequently Asked Questions


What is a decision tree?

A LeadsHook decision tree is a way to customise and personalise interactions based user actions. A LeadsHook decision tree is primarly used for lead generation but can also be used sales conversions, and even post sales. The end result is to offer each one of your website visitors, leads and customers a unique experience.

What makes a decision tree so different to a quiz or survey?

Simply, a LeadsHook decision is path-dependent. Previous customer interactions influence the next step. Survey and quizzes are linear in nature — every person gets the same question irrespective of previous actions or answers.

What is an activated decision tree?

In order for your decision tree to capture data, you must activate your decision tree. Activation is also known as going-live or publishing your decision tree. Activating the decision tree is a one-click step.

What is an impression?

Whenever an activated decision tree is displayed or rendered.

Where can a decision tree be displayed?

You can show your decision anywhere you can add a simple embed code. This includes your website or any other 3rd party web property or social media website.

How long does it take to make a decision tree?

Once you become proficient, you’ll be able to create even complex decision trees in minutes. You can also clone an existing decision tree and make minor changes.  Please go through this course: Create Personalised Interactive Customer Experiences in Under 1-Hour (Even If You Don’t Know Anything)

Are there any limits on how much data can be collected about our leads and customers?

A data point is one separate piece of information like a name or email address. There are no limits about how much data you can collect.

Are there any limits on how many decision trees can be activated at any one time?

At the moment, you have zero limits. Limits will be introduced shortly but all customers on a paid plans will continue to enjoy zero limits.

Does LeadsHook integrate with 3rd party apps?

LeadsHook currently integrates with InfusionSoft, MailChimp, ActiveCampaign, GetResponse and Aweber. Integrations are developed when requested so please let us know if your apps need an integration.

What features do you have?

Please click here to see a summary of the unique features provided by LeadsHook

User & Account

Can I access multiple LeadsHook accounts with one user login?

Yes. For your convenience each person only ever needs to create one user to access as many Leadshook accounts as they have permission.

How many LeadsHook accounts can I create?

You can create as many accounts as you want but we can’t see any benefit of doing that. The higher your impressions, the lower lower the per impression cost.

Can I cancel my account at any time?

Yes. You can cancel your account at any time. We have a low priced plan for low usage and we recommend you can keep your account open. Lead generation is getting much more difficult and use of new technologiies like interactive and dynamic content generation is almost a necesscity for success. If you ever stuck or need help with execution please contact us.


How many users can I add to me account?

Unlimited number of users.

Can I create users with different levels of permissions?

Currently we have 2 permission levels. Owner and User. An owner has access to the entire application. A user has access to everything except to view your leads. This way you can give access to marketing consultants or even outsourced help to create your campaigns without ever having access to your leads and customers.

For Marketing Agencies & Consultants

Can I use one LeadsHook account for all of my clients?

Yes you can. We have the ability to add as many email service provider accounts as you want as well as any number of Google Analytics, Google Tag Manager or FB Pixel codes.

I want my clients to pay for their own usage?

At the moment, we only allow billing per account not per decision tree. Your clients to open a LeadsHook account with their own credit card and billing details. Then they can simply invite you as an authorised user.

Pricing & Payments

Please explain your pricing.

We understand business can be volatile with periods of low lead generation activites followed by high volumes. This is why there are NO plans to select. You are billed on the number of impressions displayed. At the end of each month we count your impressions for the month and based on the tiers above you will be billed accordingly. This means you are not wasting money by being stuck on high volume plan which you only need a few times.

Do I need to upgrde or downgrade my plans?

LeadsHook has very simple pricing. We bill you on usage. As such there is no need to upgrade or downgrade. You have unlimited access to ALL features.

Are there any features that require extra payments to access?

NO. Currently, our customers enjoy ALL features incl. advanced features.

Can I control my spend?

Yes absolutely. We want to ensure you do not waste a cent on unprofitbable campaigns. We have a budget feature where you can turn off the display of a decision tree once a limit has been reached. You can also create unlimited warning notifications as your campaign scales. This way you’re in total control of your spend on LeadsHook.

What payments do you accept?

We accept VISA and Mastercard

Do I need to enter my credit card info to sign up?

You will be given an option but it is not mandatory. We give you option to enter your credit card and billing details to prevent any campaigns disruptions. You will get notifications when your 200 limits has been reached. Further, you can add notification and budget limits to all of your decision tree campaigns.

Are there any setup fees?

No, there are NO setup fees. Further our support is also included to help you get up and running as soon as possible. (We do offer consulting but that is to execute a specific marketing campaign).

Are there any hidden fees?

No there are no hidden fees. You pay for what you use.


Will my data be private and safe?

Yes, we’ve invested significant resources to protect your data. We have maintanence plan for frequent and regualr scans of our enture infrastrcuture as well as security patches. All of our services can only be accessed via SSL encryption.

Do you sell information to 3rd parties?

No, we do not sell any information to anyone.

Evaluator Plan

What is the impressions limit in the evaluation plan?

The evaluation plan is there for you to use ALL of the features and take as much as time as you need to decide if LeadsHook is right for you.  The evaluation plan will run for 14 days and then your account will be deleted if not converted into a paid plan.  The evaluator plan is for evaluation and we do not have any ongoing free plans at this stage.

Does my free evaluation plan limit my access to features?

No. You have unlimited access to ALL features. Please note: An impression is a display of an activated decision tree. There are no limits to test and display an unactivated decision tree.

What happens when my free trial impressions limit is reached?

Your account access will be stopped and you’ll have to move to a paid plan. We will send you reminders before your limit is reached.

What happens at the end of the evaluation period?

All accounts that do not have a paid plan at the end of the evaluation period will be terminated and permanently removed. 14 days is more than sufficient time to evaluate and make a decision if LeadsHook is right nor you. We will send you a number of remainders and warning.

Is it free to join LeadsHook?

Yes, the evaulator plan is free to join.

Am I locked into a contract?

There is no contract — pay as you go based on what you use on an monthly basis. You can cancel at anytime without penalty.

Do you offer refunds?

No, we do not offer refunds.

We have a very generous evaluator plan — you get a full 90 days to use an unlimited version of LeadsHook including training and support. This is a sufficient time to assess the value and usefulness of LeadsHook to your business.

Training & Suppport

Do you charge for training & support?

No, we do not charge for access to any of our training resources

What training & support is included?

We have video training, checklists, process maps avalable in our help section. If you need further training then we will do a live video/screen-cam to resolve any issues. Please note: though we may share marketing strategy and ideas to improve your decsion tree, this is generally not included in our free support. Please contact us if you need a done-for-you campaign.

Do you provide a done-for-you service including strategy, design and execution?

Yes we can provide a done-for-you service. But in most cases we will introduce you to one of our marketing agency clients who may be better suited. Please note: even when we introduce an agency or consultant to you, we take it seriously that your needs come first. We do NOT accept compensation (rebates, commissions or any other payment) from agencies and consultants to whom we refer any business. Our agency clients offer ‘mates’ rates to our clients.

Can you conduct a bespoke and personlised training for my team?

Yes, we can. Please contact us for more details.