5 Hair Type Quiz Examples For Haircare Product Brands

hair type quiz examples

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Today the haircare industry is generating a mind-blowing revenue of 91 billion USD on a global scale (and projected to generate $97 billion by 2025). Hidden within these facts, there’s a golden opportunity knocking at your door.

You can ride the wave of this multi-billion dollar industry straight to millionaire status.💰


The cold, hard truth is that most people in this industry fail to ride the wave. With a bare minimum budget, they attempt to compete with the biggies in the offline retail market — which contributes 80% to the revenue.

Yep. You read that right. A mere 19% of this colossal revenue stems from the digital world, while the rest is derived from offline sales.

Therefore, a different approach would be to tap into the imbalanced distribution of sales channels. Instead of battling with the big players in physical stores, why not dominate the market digitally?

How can you possibly do that? With the power of a simple hair product quiz.

How can a quiz hold such power? What are some standout examples? And how can you create one that web visitors simply can’t resist?

We’ve crafted this post to answer all of that. We’re going to spill ALL the beans on how a hyper-personalized hair type quiz can have shoppers falling head over heels for your products – make their shopping spree insanely fun — and secure their loyalty over and over again.

Top 5 Hair Type Quiz Examples

In our guide to best skin type quiz examples, we mentioned the key attributes of any successful quiz are:

  • Accuracy
  • Relevancy
  • Visual Appeal

This means the quiz should:

  • Be error-free (in terms of question copy & results)
  • Instantly satisfy user’s need
  • Have an intuitive interface

We’ll elaborate more on how to include all of these shoulds in your own “what hair products should I use quiz” in the next section. Right now, let’s dive into the best examples of hair care quizzes and get a good dose of inspiration + a clear idea of what ‘great’ really looks like.

1. Find Your Hair Type – You Probably Need a Haircut

A simple, clean, 360-degree experience. That’s what this hair type quiz delivers.

And the experience begins right from accessibility.

Just go to their main homepage and follow this path: Haircare > Care > Scroll down and you’ll find a post titled ‘What Type of Hair Products Should I Use?

Or simply Google ‘What type of hair do I have quiz’ and it’ll show up in the top 10 results.

Click on the link and the page greets you with confidence. They’ve clearly mentioned all that you need to know about the recency and reliability of this quiz.

As you scroll down, You Probably Need a Haircut emphasizes the need for taking a hair type quiz with a bit of text. And also explains how to attempt the quiz below.

Here’s how it begins:

Notice that there are no buttons to start, submit, or go back. Instead, you simply have to tap or click on the best answer to move ahead.

The absence of buttons does not negatively affect the user experience here. And that’s because it’s a pretty short quiz. There’s a ⅕ label at the bottom — it tells the user how many questions they’ve attempted out of the total five questions.

The color choice and overall minimalistic design are also admirable. It keeps the user focused on choosing the right answer.

However, a couple of questions presented limited options. For example, consider this one:

Now, someone with straight hair could also want a voluminous look. But the quiz doesn’t offer any such choices. It limits people with straight hair to one problem (i.e., greasy hair).

Similarly, people with curls could want to get rid of hair grease. But they’re limited to volume and looks only!

In this case, conditional logic could have helped. It could have altered the options as per the user’s response and offered a wide range of #hairgoals to both straight-hair and curly-hair individuals.

We reckon it would have boosted this hair type quiz’s popularity tenfold — but it seems You Probably Need a Haircut doesn’t aim to generate many leads with this quiz. And hence, delivered an affordable value only.

Their choice makes sense. It’s basically an educational platform in the haircare industry. So, this quiz is just one of the many guides they offer.

The result page of this quiz is an excellent learning resource as well…

The heading instantly conveys the solution the user requires and identifies the hair type in the very first line. It also recommends two highly relevant products along with prices and benefits — smoothly pushing the user deeper into the sales funnel.

Reading these short, convincing, yet to-the-point descriptions of highly relevant products, they’re already thinking ‘I can give it a try…’

Plus, later on the page, they’ve explained each hair type in deep detail. This is the part that truly ensures a 360-degree experience as;

→ The user initially began the journey in pursuit of an answer

→ Found that answer

→ Got solutions that could help their situation (additional value)

And then, received a bit more elaboration of the answer they were seeking.

This reinforces authority, wins trust, and makes the user more serious about their buying decision.


  • Distraction-free design
  • Easy-to-understand quiz copy
  • Quick load speed
  • Persuasive results

What could have been improved?

  • Level of personalization

2. What Does My Hair Need Quiz – Hair Code

Hair Code refuses to support one-size-fits-all solutions when it comes to haircare. The company strongly advocates seeking custom solutions for your unique hair type.

This explains why we see them urging their audience to ‘Take the Hair Type Quiz’ on almost every page.

And of course, it helps them make the most of their incoming traffic and extract as many leads as possible.

The popping button is even more prominent on the homepage:

Once you click on it, you’ll land on a welcome page where you can agree to the terms and conditions. However, if you’re uncomfortable with them, you can opt-out.

This approach enhances transparency and user freedom but can create a sense of pressure and obligation. It makes the user realize that the quiz isn’t entirely free and they are paying with their information — which, of course, ruins the user experience.

If you remove the “I do not agree” option, users are more likely to take the quiz. They’ll simply read the para at the bottom and proceed ahead.

Moving forth, the quiz asks you 15 super detailed questions about your hair looks, haircare routine, current hair health, and hair goals. Although they haven’t credited hair professionals who helped them design this quiz, the copy, sequence of questions, and the accuracy of results speak for the deep research behind it all.

The quiz design is pretty user-friendly too. Here’s a glimpse of its different elements:

For results, the last question collects your email and delivers results like this:

The hair type detection is on point. However, the explanation of the results could have been improved.

It is pretty generic. Both in terms of product recommendations and hair type explanation.

In fact, the product recommendations are a lot like products sitting on a market shelf. There’s no explanation why they recommended those specific products and what can you expect after using them.

The best aspect of this quiz is its flow, smooth segmentation, and automatic lead qualification.

In another variant of the same quiz, Hair Code also offers a lead magnet for attempting the quiz – which means it is even more appealing for the web visitor.

But it could have been better with conditional logic (gives more personalization) and individualized lead magnets.


  • Personalization
  • Question helpers (Read more on how this strengthens a lead capture system)
  • Progress Bar
  • Clean and vibrant design
  • Quick load speed
  • Detailed results

What could have been improved?

  • User experience
  • Convincing power of results

3. What is Your Hair Type? – MBG Lifestyle

MBG or Mindbodygreen is a holistic wellness platform that offers expert insights and resources for a balanced, healthy lifestyle. The guidance delivered by this platform encompasses physical, mental, and emotional well-being.

Their hair type quiz is accessible on their website. Simply log onto mindbodygreen.com. Click on the search bar at the top left and type: hair type quiz.

It’ll fetch the link for you. Click on it, and again, we see a page greeting us with confidence.

MBG immediately wins confidence by crediting the experts involved. They also maintain transparency about their process, benefits, and recency of posts.

As you scroll down, the quiz is embedded within a blog post. So, there’s lots of supportive learning material and the quiz is not the highlight of the page. If you want to create a high-conversion lead capture quiz, that’s something you wouldn’t wanna do.

Always position the quiz in a place where the reader can’t scroll past it and direct all their attention towards it.

But the three major things we liked about this quiz are its accuracy, credibility, and ease.

It delivers accurate results in only five questions — and already has visitor’s trust with all the ‘expert’ mentions.

Plus, the interface is simple and easy to navigate.

We recommend taking inspiration from this quiz in terms of design, copy, flow, and results. However, it needs a lot of work in terms of lead generation. It does not:

  • Collect the quiz taker’s email
  • Collect lead data or segment it
  • Personalize the quiz

The product recommendations for each hair type are provided in the blog post below instead of the quiz window.


  • Accurate and shareable results
  • Clean and minimal design
  • Quick load speed
  • Supporting learning material

What could have been improved?

  • Personalization

4. Curl Quiz Deva Curl

Founded in 2002 by Lorraine Massey and Denis DaSilva, Deva Curl is a renowned hair care brand specializing in curly hair products. It is known for its innovative formulations and dedication to enhancing and embracing natural curls.

Given their dedicated line of work, their hair type quiz targets individuals with curls only. The quiz can help you detect what kind of curls you have, so you can care for them properly.

The landing page for this quiz is the BEST of all in this entire list. Have a look for yourself:

Firstly, notice how easily accessible the quiz is. It’s right in their header!

Next, read the text below the heading. It quickly wins trust and sets up an expectation about what you’ll get upon attempting the quiz. The highlighted green box further shoots up the trust levels and makes it easier to click on the Start Now button.

As you dive into the quiz, there are about 10 questions — but unfortunately, all 10 are the same for everyone — irrespective of your answer. But the questions are detailed and so are the product recommendations.

We’d like to dissect the question screen:

Here’s what each number identifies:

  1. Question helper – guides quiz taker on what to do.
  2. Knowledge nugget – offers extra value.
  3. Image — Offer visual assistance to understand the question better.
  4. Navigation button — eliminates confusion on where to go next.
  5. Exit option — shows you value time and allows the user to quit.

The result page identifies your curl type, recommends relevant products in a convincing manner, and also offers a 15% discount if you choose to sign up.


  • Clean and vibrant design
  • Credibility
  • Quick load speed
  • Visual assistance
  • Easy navigation
  • Persuasive results

What could have been improved?

  • Personalization

5. PureWow

PureWow is not a haircare brand. It’s basically a lifestyle media platform that offers daily inspiration and advice on fashion, beauty, home, food, and entertainment.

However, it’s hair type quiz is impressive.

One page, four questions, and there; you’ve found your hair type.

It delivers a pretty engaging experience very precisely. Attempt this once by yourself: What is my hair type?

Although the quiz copy could use easier words and phrases, the overall experience is a breeze. It’s quick, supported with ample visual assistance, and delivers accurate results.

It’s not really a hair quiz for products, but you still get a lead on what type of products to explore in the results section. They also recommend how to style your hair — which is again, added value.


  • Clean and engaging design
  • Quick load speed
  • Visual assistance
  • Easy navigation

What could have been improved?

  • Personalization
  • Copy

How to Build the Best Hair Product Recommendation Quiz?

As a haircare brand, your quiz should not only help the web visitor find out their hair type but also guide them a little further on how they should care for it.

Offering this added value would mean that the visitor converts into a high-value lead.

You can offer haircare tips, and product recommendations, or match them with relevant hair stylists.

Apart from the added value, make sure the quiz incorporates the following elements:

1. Accuracy

The core purpose of a hair type quiz is to help web visitor identify their hair texture, so they can approach haircare more effectively.

As a haircare brand, you can take this a step further and link them to the relevant products and services you offer.

To do this, you need to:

  • Collect ample user information (including gender, age, lifestyle, scalp condition, etc.)
  • Have a science-backed and rigorously-tested calculating mechanism that can link the user to the right product based on their input.

You will need the assistance of a UX and hair expert to execute this effectively.

If you fail to recommend the right products, you will risk your reputation as well as your audience’s hair. 😳

2. Transparency

For anyone to buy the products you recommend, they should first be able to trust you. There are three ways to achieve this:

  • Be absolutely transparent about the data you collect, how you deal with it, and the limitations or risks associated with your quiz.
  • Share testimonials of previous clients, ratings, industry reviews, and other kinds of social proof.
  • Share details about your team (particularly the leadership) and where they can connect with you.
  • If you collect their email, name, and other details as a part of your lead generation strategy, let them know!

Apart from that, make sure the quiz software you use is compliant with applicable data-collection laws. More on that below!

3. Clean Design & Copy

When someone is typing ‘best hair products for me’ in the search bar, they looking for a direct answer. They are less interested in being entertained or thrilled and more interested in finding a reliable solution as quickly as possible.

This gives us clear guidance for quiz design & copy:

  • Use brand colors that do not distract the user.
  • Avoid using emojis or visuals that are irrelevant to the quiz.
  • Avoid making the quiz page too wordy.
  • Use simple, everyday language. Don’t make your web visitor Google scientific terms.
  • Add a progress bar to motivate people to complete the quiz. It reduces drop-offs.
  • Add a prominent one-click Add to Cart or Shop Now button on the result page. You can also add limited-time discounts on this page to incentivize people.

To engage the users, we recommend paying close attention to the user’s journey throughout the quiz. Instead of asking questions in random order, give them a logical and sequential order.

For example, every quiz above begins with basic questions like hair looks/length and then gradually inquires about lifestyle and hair goals. It builds momentum.

If you have a diverse set of questions, consider arranging them in sections (for inspo, check out Boots’ example in this guide).

4. Fast Load Speed

Lastly, ensure that your quiz doesn’t take ages to load! Ideally, each page should load in less than a second.

If your system needs time to calculate results or load a certain page, you can adopt Deva Curl’s approach. Share a relevant and interesting fact or testimonial to keep the user engaged (instead of waiting).

What To Look For In a Quiz Builder?

About half of your quiz’s success is attributed to the quiz builder you use. Here’s what you should look for:

  • Data Security: Since you’ll be collecting personal info, look for a product quiz builder that adheres to data privacy regulations like GDPR and CCPA. It should offer robust data storage and encryption to safeguard sensitive information.
  • User-Friendly Interface: Opt for professional-grade software that you can get the hang of with little guidance or so. The best quiz software offers an easy paint-like mechanism, using which you can build complete quizzes with simple drag-and-drop.
  • Customizability: It should allow customizing the quiz templates to align with your brand identity. You should be able to edit templates for custom colors, fonts, logos, and images OR build from scratch.
  • Conditional Logic: This feature allows changing the next questions based on the user’s response. So, if you’re aiming to build a super personalized hair type quiz, this feature is non-negotiable.
  • Responsiveness: The quiz builder should optimize the quiz for all devices (i.e., desktop, mobile, tablets, etc.), offering a smooth user experience across all devices.

Apart from this, make sure the quiz software offers detailed analytics about your quiz’s performance. Otherwise, you’ll have to use a third-party app to identify areas of improvement.

We also recommend reading the software’s reviews before purchasing it. Browse the results they’ve produced so far or their client’s success rate. It’s also a good idea to get in touch with the team and ensure they’re ready to offer support every step of the way.

And here’s the action plan….

So far, we’ve seen the best hair type quiz examples. Learned what to do and what not to do.

What we don’t know yet is:

  1. How can a quiz help you dominate the market digitally?
  2. How do you put it all together? Is there any way you could build the quiz today and kickstart your campaign tomorrow?

Well, to answer the first one: Look, people don’t have sales reps along the online aisles to guide them. But still, we’re seeing more & more people want to be able to shop online for haircare products.

Problem detected: People are at a higher risk of making wrong purchase decisions and would definitely appreciate some guidance.

Your hair type quiz can help with just that. Along with guiding them and building rapport, you get a chance to market your product.

To answer question two: Sign up for LeadsHook’s free trial. Zero money risk involved.

  1. Grab a pen and paper, and outline a few questions. For a start, grab some from the quizzes above.
  2. Use the drag-and-drop mechanism in LeadsHook to create your own hair type quiz.
  3. Deploy it onto your website.
  4. Monitor analytics — see who you are attracting, how many people are completing the form, and if it is helping with conversions.

⚡ LeadsHook’s built-in analytics can help you identify where they are dropping off and what’s the sequence of their actions.

Use this data to improve the quiz campaign (on the same free trial). The data you get, collect it. It’ll come in handy to design entire marketing campaigns.

Plus, use this 14-day experience to estimate the revenue increase that a well-researched and highly personalized hair type quiz can bring to your business. And then, invest wisely!

Your journey starts here, let’s go🚀

Article By

Aleksandar Pesich

SEO aficionado by day, gym enthusiast by evening, and home chef by night, I expertly balance keyword strategies with deadlifts and delectable dishes.

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