How to Make an Offer Wall in 2024 (And Why They’re Not Dead)

Look, if you’re trying to make money with affiliate marketing, you’ve probably hit that point where you’re thinking “damn, my traffic costs are killing my profits.” 

I get it. That’s exactly why I’m pumped to share one of my favorite strategies that’s been crushing it since day one.

What The Hell Is an Offer Wall Anyway?

Before we dive in, let me clear something up – I run a software company called LeadsHook that helps people build decision trees and quiz funnels. 

We added offer walls as a feature on literally day one because I knew how powerful they could be. 

But don’t worry if you’ve never heard of LeadsHook – this strategy works with any capable lead gen tech stack.

So what’s an offer wall? 

Think of it like a smart vending machine for offers. 

Instead of showing just one product to your visitors, you’re presenting them with 3, 4, 5, or even 6 relevant offers on a single page. 

And when I say relevant, I mean actually relevant to what they want – not just random crap thrown together.

Why Old-School Offer Walls Sucked (And What We Learned)

Back in the early days of the internet, marketers tried something similar with co-registration pages. 

You’ve probably seen them – those pages where you could check multiple boxes to sign up for different offers.

And yeah, they worked… for about five minutes.

Here’s what went wrong:

• People would land on these pages and see 20 random offers about everything from weight loss to forex trading
• At first, everyone clicked because hey, the internet was new and exciting
• Then people got smart and realized they were just getting spammed with irrelevant garbage
• Conversion rates tanked, and marketers lost a ton of money

The Evolution (And Why It Matters Now)

Here’s where it gets interesting. Smart marketers started noticing something: the problem wasn’t the concept of multiple offers – it was the way they were being presented.

The game changed when people started:

• Building different walls for different audience segments
• Adding qualification questions to guide people to relevant offers
• Actually thinking about what people wanted (shocking, right?)

By 2016, when we built LeadsHook, we took this concept even further with what we call “results pages.” 

But before I get into the tech stuff, let me explain why this matters to you…

Why This Actually Works Now (The Money Part)

Here’s the reality – if you’re running traffic from Facebook, Google, or wherever, you’re probably paying more for clicks than ever before. 

And trying to make that work with just one offer? Good luck.

But here’s the magic: when you line up 3-4 complementary products as a complete solution, your math suddenly looks a lot better. 

Instead of needing a 30% conversion rate to break even, you might only need 10% on each offer.

Think about it – you’re paying for the traffic anyway.

Why not maximize every visitor by showing them multiple relevant offers they actually want?

Ready to learn how to build one that actually makes money? 

Let me show you exactly how this works…

Components of a Modern Offer Wall

When we built LeadsHook back in 2016, we knew we needed a different way to think about offer presentation. 

Instead of calling them “offers,” we came up with “results pages” because they’re actually dynamically generated content based on what people tell us they want.

What You Can Put On Your Wall

Here’s the cool part – you’re not locked into just one type of offer. You can mix and match:

• ClickBank offers
• CJ.com affiliate stuff
• Amazon affiliate products
• Crypto offers from different networks
• Your own secondary products
• Pretty much anything that makes sense together

Let me break down a real example that worked like crazy for me…

The Beauty Industry Example

I ran this in skincare and weight loss niches. 

Instead of just throwing one product at people, here’s what I did:

• Put together 3-4 complementary products
• Positioned them as a complete solution
• Used decision trees to match products to specific problems
• Had proper backend sequences ready

Dynamic Personalization

This is where it gets interesting. You can make these pages feel super personal by:

• Pulling in their location (“Special offer for people near Sydney”)
• Using their specific problem points they shared
• Showing only the most relevant offers
• Customizing the copy based on their answers

The Secret Sauce: Integration

The real power comes from how you connect everything:

1. Decision tree or quiz up front
2. Dynamic offer selection based on answers
3. Custom shopping cart integration (I’ll tell you about an ecom store that crushed it with this)
4. Backend sequences for follow-up

Here’s what this actually looks like in action…

The beauty of this system is that instead of hoping ONE offer converts, you’re giving people multiple relevant solutions. 

And because they’ve told you exactly what they want through your quiz or decision tree, these offers actually make sense to them.

Here’s the thing – I used to do this mostly with skincare and weight loss offers back in the day, but now? 

You can apply this to literally any niche where people might need multiple solutions. 

Think about it: if someone’s looking for ways to save money, they probably need help with:

• Debt consolidation
• Insurance rates
• Investment advice
• Budget planning

Why show them just one solution when their problem probably needs multiple fixes?

Practical Applications & Use Cases

eCommerce Implementation

Let me share a killer case study from one of our users. 

Here’s what we actually did with one ecommerce store in the hair/skincare space:

Instead of presenting individual offers, we made an API call to a Google sheet that returned a URL. This URL would add all the recommended products into their shopping cart in one go. 

So when someone clicked the ‘I’m interested’ button, it would:

1. Add all relevant products (let’s say all 4 products they needed)
2. Apply their coupon code
3. Take them straight to a pre-loaded cart

Product recommendation quizzes work well, but this was a really elegant way to:

• Increase average order value without being pushy
• Skip the whole upsell/downsell dance
• Give customers a complete solution in one click

Unfortunately, we only built this for a handful of clients because most weren’t interested in investing the time to set it up. 

But for those who did, it was a great alternative to the typical upsell/downsell approach.

Beauty/Skincare Example

Remember that skincare funnel I mentioned earlier? 

Here’s exactly how we structured it:

1. Entry Point: “What’s your real beauty age? Take the quiz…”
2. Key Questions:

• Worry lines? Yes/No
• Dark spots? Yes/No
• Skin type? Choose one
• Emotional eating? Yes/No (This was for backend offers)

3. Offer Structure: Instead of just one cream, we lined up:

• Main skincare product
• Complementary treatment
• Lifestyle product
• Supplement offer

The genius part? If they picked multiple concerns, they’d get matched with a complete routine that addressed everything.”

Insurance/Solar Example

This is gold for anyone doing high-ticket lead gen such as solar pay per lead. Here’s how it works:

Let’s say someone doesn’t qualify. Instead of just saying ‘sorry, not a fit’ we’d ask:

• Struggling with energy bills? Yes/No
• Want to reduce monthly expenses? Yes/No
• Interested in home improvements? Yes/No

Now we can offer:

• Energy savings programs
• Bill reduction services
• Home improvement financing”

Disqualification Pathways

One of our users in pharma built a 15-step deep disqualification funnel:

1. Primary Offer (Prescription Discounts) ↓ If No…
2. General Health Savings ↓ If No…
3. Medicare Supplements ↓ If No…
4. Lifestyle Products ↓ If No…
5. Generic Savings Programs

Some days their disqualification funnel made more money than their main offer.

Think about that – they were making bank from people who didn’t qualify!

That got me thinking about finding other ways to profit from non-qualified leads.

Pro Tips for Implementation

1. For eCommerce: “Don’t just add products to cart. Create a story around why these products work together.”
2. For pay per lead: “Your disqualification offers should be broad enough to catch most people but specific enough to still be valuable.”
3. For High-Ticket: “Even if they don’t buy your main offer, get them into your ecosystem with a lower-ticket offer. AC funnels work great for that.”

Want me to show you exactly how to build one of these bad boys? Let’s get into the nitty-gritty…

How to Build an Effective Offer Wall

I’ll break this down into the exact steps I use.

Step 1: Setting Up Your Decision Tree

First thing’s first – you need to qualify people before showing them offers. 

Start with broader questions like:

• “What’s your main skin concern?”
• “How would you describe your skin type?”
• “What’s your current routine like?”

The key here is to ask questions that help you segment people into specific problem buckets. 

Don’t ask stuff just because you’re curious – every question should help you pick the right offers later.

Step 2: Building Your Offer Bank

For each offer, you need:

• A killer headline that speaks to their specific problem
• 2-3 key benefits (don’t overwhelm them)
• A clear call to action
• Your affiliate link

Let’s say someone’s worried about aging skin. Your offer might look like:

“Advanced Vitamin C Serum Perfect for: Dark Spots & Sun Damage

• 20% Stabilized Vitamin C
• Visible results in 4 weeks
• Dermatologist recommended [Get 20% Off Today]”

Step 3: Setting Up Result Pages

Instead of showing random offers, you’re creating personalized pages based on their answers.

For example: If they’re worried about aging and have dry skin:

• Show them your best anti-aging serum
• Add a hydrating cream
• Include a sunscreen offer

But if they’ve got oily, acne-prone skin:

• Lead with your oil-control cleanser
• Add an anti-acne treatment
• Show a light moisturizer

Step 4: Adding Dynamic Elements

Here’s where you can get fancy with personalization:

• Pull in their location
• Use their name
• Reference their specific problems
• Mention local details

Like this: “Hey Sarah, based on your combination skin and concerns about dark spots, here’s what dermatologists in Sydney recommend…”

Step 5: The Money Part – Offer Positioning

Don’t just throw offers at them. Structure it like this:

1. Problem Confirmation: “You mentioned struggling with hormonal breakouts…”
2. Solution Introduction: “Here’s a complete routine that addresses both the surface inflammation and the root cause…”
3. Value Stacking: “When used together, these products provide a complete solution for clear, balanced skin…”
4. Risk Reversal: “60-day money-back guarantee if you’re not totally satisfied…”

Pro Tips That Most People Miss

1. Backend Sequence Prep: Track which offers they saw but didn’t buy – these are gold for your email follow-up.
2. Cross-Selling Logic: If they buy your acne cleanser, wait 3 days, then offer the matching toner. Give them time to try and love the first product.
3. Disqualification Monetization: Got someone who doesn’t fit your main offers? Don’t waste that traffic. Have backup offers ready that are more general. Someone who doesn’t qualify for your premium skincare might still be interested in basic beauty products or supplements.

Tracking and Optimizing Your Offer Wall

Let’s get into the real money stuff – tracking what’s working and making it convert better.

Reading Your Numbers Right

Here’s what you actually need to track:

• Individual offer clicks
• Offer combinations that convert together
• Which questions lead to the highest-value customers
• Backend sales from each path

I used to just track total sales, but that’s amateur hour. You need to know which PATHS are making money.

The Three Money Metrics

1. Front-End Conversion “Cool, they clicked an offer. But did they buy?”
2. Average Cart Value “Are they grabbing one product or the whole routine?”
3. Backend Revenue “What happens after that first purchase?”

The Backend Money

This is the secret sauce most people miss. Your offer wall is just the beginning.

1. Email Follow-Up Based on Behavior:

• Clicked but didn’t buy? Here’s why you need it…
• Bought one product? Here’s what pairs well…
• Abandoned cart? Special bundle price…

2. Retargeting Sequences: “Don’t just show them the same offer again. Show them why they need it based on their quiz answers.”

Common Pitfalls to Avoid

1. Too Many Offers “I tested this like crazy. More than 4-6 offers and people freeze up.”
2. Mismatched Pricing “Don’t jump from a $27 offer to a $497 offer. People aren’t stupid.”
3. Weak Follow-Up “The money’s in the follow-up. Period. Set up those email sequences.”

Why This Still Works

Traditional offer walls died because they were just throwing random crap at people.

But what we’ve covered here is different because:

• It’s personalized based on actual needs
• Products complement each other logically
• There’s real value in the bundling
• The follow-up is targeted

One Last Thing That’s Critical

Remember what that pharma client discovered – sometimes the disqualification funnel makes more money than the main offer. 

That’s not a bug, it’s a feature. 

You’re not leaving money on the table anymore.

And if you’re thinking “this seems like a lot of work” – yeah, it is. 

That’s exactly why most people won’t do it, which means less competition for those who do.

Want to implement this in your business? Start with just one disqualification pathway. Test it, optimize it, then expand from there.

Don’t know where to start? Here’s a 7-step formula to come up with hooks for any offer.