Whether you’re a solar lead generation company or buying solar leads for your own business…
There’s no denying the solar industry is absolutely booming.
In fact, according to theroundup.org by the end of 2021, the solar industry had reached around 3.2 million residential installations in the US. There were 514,000 new residential solar systems installed in 2021, a 30% growth rate year on year.
And with electricity costs hitting all-new highs, we can only see that growth exploding further.
So, if you’re generating solar leads already…
Or thinking about stepping into the light…
It’s the perfect time to get involved with lead generation for solar.
As the solar industry becomes more popular, a few things can happen…
With every man and his dog getting into solar, the ‘scammers’ come out of the woodwork, and the market is flooded, and low-quality leads…
Ad costs go up, and market share and margins shrink…
And for the buyers…
As the quality drops, they lose confidence in the market and get sick of spending money on crappy leads with no R.O.I.
Now, an average solar lead generation company will take it on the chin and accept its ever-shrinking margins and higher CPCs.
But who wants to be average…
Qualified Solar Leads As Standard
After LeadsHook Decision Trees have helped our US solar users generate 2000 – 5000 high quality solar leads a day; we can confidently say we know how to stand out and offer real value.
Here’s a testimonial from Matt, who has invested over a million dollars in ad spend while using our platform.
Lead Hook’s decision trees, part of our core technology, play a crucial role in tailoring campaigns without requiring our clients to disclose their strategies publicly.
Recently, we observed that the typical user experience in solar campaigns often involves various form styles—from basic questionnaires to interactive quizzes.
You will see forms that look like this:
Sometimes they look like that:
But as you can see here, really not the best user experience for end-users, which sort of explains that the design side is really not for hardcore lead generation.
And I’ll be sharing with you what you can do instead.
So if you’re ready to take your solar marketing game to the next level, here are 5 tactics you can use inside your own solar campaign to generate higher quality solar leads without any additional spending on traffic or Ads.
As well as a complete breakdown of how to run better solar campaigns than 99% of those already in the industry.
If you’d rather read than watch, here is a quick rundown of the 5 conversion boosters…
Make your interactions as personal as possible.
For instance, if a user enters their zip code, say 90210, immediately use that information to tailor the next interaction.
Imagine the next prompt saying, “Lionel from 90210, here’s what we can do for you…”
This seamless integration of personal details into the conversation not only enhances engagement but also boosts conversions significantly.
Plus, our platform integrates this feature natively, so no special coding is required on your part.
The next response should echo their reality:
“Ready to soak up the Beverly Hills sun with efficient solar panels?”
Suddenly, your lead feels seen. It’s not just any solar panel offer—it’s their solar panel offer.
This approach is more than a clever tactic; it’s a reflection of your brand’s commitment to understanding and serving the customer’s unique needs.
By shining a light on individuality, granular personalization becomes the first step in a customer’s journey from considering solar power to committing to it with your company.
In a market where economic benefits are a major driving force, providing potential customers with personalized estimates of their savings can be the tipping point in the decision-making process.
When a potential customer inputs their electricity bill and home square footage, our system dynamically calculates potential savings, adjusting for state-specific rebates and tax incentives.
And so you can change the rebate numbers as per the state and any other tax incentives and benefits that may be given at the state level, apart from the federal benefits, if applicable.
To maintain the integrity and effectiveness of your campaign data, it’s essential to verify the information provided by potential leads.
Our platform incorporates real-time verification for emails, phone numbers, and addresses.
This level of scrutiny minimizes errors and sifts out fraudulent entries, ensuring that you collect only genuine and actionable data.
When a user inputs their phone number, for instance, our system sends an SMS code they must enter to proceed.
This step confirms the validity of the phone number and significantly improves contact rates.
Verified contact information boosts your sales team’s efficiency, as they spend time reaching out to leads who are more likely to respond and engage with the campaign.
Moreover, accurate data verification can lead to a substantial increase in profitability. By ensuring the authenticity of each lead, you can nearly double your profits simply by improving contact rates.
This booster is crucial for maintaining high-quality lead generation and can transform the productivity of your sales efforts by ensuring every contact in your database is a potential customer ready to engage.
This is something that a lot of people don’t realize.
We’ve also got copy tricks to ensure that people don’t fall off, because generally speaking, when you add extra steps, you will reduce conversions.
But over time, we’ve been able to work out how to position the copy and the node of the verification. So that it doesn’t feel like verification.
The minute a homeowner expresses interest in solar is precious. This is the time when they’re most open, most curious, and most ready to talk.
Our built-in enterprise-plus system ensures rapid lead delivery, allowing you to route your leads to various destinations—be it your email marketing system, a third party for lead reselling, or a lead distribution platform—and it all happens in real time.
Typically, the data is available for your sales team within one to two seconds.
This quick response time enables your sales team to make contact almost immediately, ideally within 30 to 60 seconds of lead submission.
In our testing with multiple clients, this swift response has not only created a “wow” experience for the customers but has also proven to significantly aid the sales teams in closing deals more effectively.
We have designed our platform specifically for this level of performance, ensuring that users can benefit from the fastest possible lead delivery to enhance customer satisfaction and sales efficacy.
For those looking to either build their custom systems or integrate with existing setups, our technology is flexible and robust enough to accommodate these requirements.
This quick connection doesn’t just show you’re efficient; it shows you care.
Imagine the homeowner’s surprise and delight when a friendly voice greets them almost as soon as they’ve asked for information.
That’s the ‘wow’ moment we’re talking about—it’s an experience they’ll remember and tell their friends about.
That’s why we don’t just focus on technology and systems; we focus on experiences—the kind that build relationships from the very first minute.
And in case you can’t contact them, then you want to keep them warm.
A good way to do that is to send an SMS immediately out of the platform, to let them know they’ll be contacted.
Most people will send an SMS that sounds very corporate.
A better way would be to keep it simple and make it look like a genuine person sent it rather than an automated message.
Identifying and understanding your buyer segments is crucial in optimizing your ad spend.
By analyzing the performance and appeal of different ads, such as offers for a free battery, a free quote, government rebates, or a zero-down payment, we can assess the average lifetime value across multiple states.
This detailed insight allows your media buying team to adjust their strategies effectively, focusing the budget on segments and states where the ads perform best.
Our approach is simple: we help you identify patterns and preferences in your leads.
What hooks are bringing them in? Is it the allure of government rebates? The promise of zero down? Or the potential for long-term savings?
By analyzing responses to different campaign messages, we can help you tailor your strategies, so you’re not just shouting into the wind—you’re speaking directly to the hearts and minds of your ideal customers.
The advantage here is clear. When you know who’s buying solar leads and why, you can make every marketing dollar count.
Your campaigns become more targeted, your messages more compelling, and your chances of converting leads to sales significantly higher.
The way you get there is through advanced tracking where you are doing clientside + serverside + deduplication.
This gives you the highest level of accuracy when it comes to matching audience and conversion data.
If you find these strategies intriguing, I invite you to a brief, no-obligation call where we can discuss potential improvements to your campaigns.
As bright as these five tips are, they’re just the beginning.
There’s a whole solar system of over 30 strategies waiting to be explored, and they’re effective across all your efforts, from paid ads to SEO.
If you’re seeing the potential for a brighter future for your solar sales, let’s take the next step together.
A no-obligation brainstorming call.
Don’t worry; this isn’t a sales call.
It’s a chance for us to connect and see how we can elevate your business to new heights. No pressure, no pitch—just a sharing of ideas and insights with the sole focus of enhancing your lead generation efforts.
Click the link below to sign up, and let’s start a conversation that could change the course of your solar lead generation.
Thank you for reading, and I look forward to potentially collaborating to elevate your solar campaign strategies!
Solar leads generated through web opt-ins can cost installers anywhere from $10 to $300.
Depending on factors such as geographic region, lead quality, and screening level. These costs may change due to varying factors, such as the competition in the market and the method used to generate the leads.
However, when you have a process in place where you can generate higher quality, qualified solar leads consistently conversion numbers can only go one way…
Up.
And when you’re are taking advantage of the most advanced solar lead gen software on the market for your pay per sale solar leads and solar appointment leads.
The other thing that’ll inevitably go UP… Is your revenue.
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