How I Made 24,576 Unique Sales Letters in Real-Time

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Alright, let me share something wild with you. 

I’m gonna walk you through how I set up a system that pumps out 24,576 unique sales letters on the fly.

Yeah, you heard that right. 

This isn’t some theoretical mumbo-jumbo – it’s a real setup I’ve used, and it’s been a game-changer. 

Let’s dive into this rabbit hole and I’ll show you how it works.

The Backstory

So I bought this hair product IP for a buck. 

Yep, just a dollar. It came with a bit of inventory too. 

Nothing fancy, just a two-step hair care system. 

I wrote up a big sales page for it, you know, the usual stuff.

While it did okay, I hired someone to write articles for me on this topic. Just looking for some content, right?

Well, turns out, I struck gold without even realizing it. 

One day, I hop on a call with her and ask about her background. 

Get this – she’s a biochemist with a PhD, on maternity leave, who used to work for Procter & Gamble in product development. In this exact space!

So I’m thinking, “Holy cow, I’ve got an expert here!” 

That’s when the wheels started turning. 

I pitched her the concept, and she ran with it, creating this whole system we’re about to dive into.

The Secret Sauce: LeadHook’s Hidden Gem

Let me walk you through what we built. On the surface, it looks dead simple. 

Here’s what the customer sees:

  1. We ask for their first name. You know, make it personal.
  2. Then we ask which hair issues apply to them.
  3. Next, what they need help with.
  4. Their age.
  5. A quick form for their email.
  6. Finally, they get their personalized result.

Looks pretty basic, right? 

But here’s where it gets interesting. 

There’s this part of LeadsHook that most lead gen folks don’t use much, but info marketers and CPA offer guys? 

They should be all over this.

It’s called “Results,” and it’s basically a fancy mail merge on steroids. But don’t let that undersell it – this thing is powerful. 

Here’s how this bad boy works:

Behind the scenes, each of those simple questions is creating a ton of possibilities. 

The system takes all those answers and pulls together a personalized sales letter that looks like you spent hours crafting it just for them.

Now, if you look at the final page, it doesn’t seem like much. 

There’s a bit of text here and there, maybe a product recommendation at the bottom. 

But when you actually go through it, you’ll see it creates this massive, tailored piece of content. 

All that content is being dynamically generated based on how they answered those few simple questions.

And get this – I showed this to someone in financial planning, and they built a whole financial planning tool out of it. 

That’s when I realized this thing is way more versatile than I first thought.

The Numbers Game: Breaking Down the Possibilities

Alright, now let me blow your mind with some numbers. 

Remember those simple questions we asked? 

Let’s break down how many possibilities they actually create:

  • We’ve got 4 different hair types to choose from.
  • Then we have 5 questions about hair problems. Each of these is a checkbox question, meaning you can pick any combination. That gives us 2 to the power of 5, or 32 combinations.
  • We do the same thing for “what they need help with” – another 32 combinations.
  • Finally, we’ve got 6 age brackets to choose from.

Now, let’s do the math: 4 x 32 x 32 x 6 = 24,576 unique combinations.

That’s 24,576 different market segments, each getting its own tailored sales letter. 

And all from what looks like a simple, 5-question survey!

How to Set This Up

Now you’re probably wondering, “How the heck do I set this up?” Well, it’s simpler than you might think:

  1. First, you create a bunch of content snippets for each possible answer. This is where having that biochemist on board really paid off for me.
  2. Then, you link these snippets to specific question responses in LeadsHook. So if someone says they have dry hair, it’ll pull in content about moisturizing treatments.
  3. As someone goes through your funnel, the system piles up all the relevant snippets based on their answers.
  4. The final page? It’s like a patchwork of all those snippets, but it looks smooth as silk. The customer has no idea it’s been pieced together on the fly.

It’s all about using that “Results” feature in Lead Hook. You’re essentially creating a massive, dynamic mail merge system.

Why This is Brilliant

Now, you might be thinking, “Okay, that’s cool, but why should I bother?” 

Well, let me tell you why this approach is absolutely brilliant:

  1. It’s like you’re reading their mind. Every visitor thinks you’re speaking directly to them. Because, well, you are! You’re addressing their specific hair type, problems, and needs.
  2. You can see which combos are making you money and which ones are duds. Imagine if you tracked all this data down to conversions. You might find that 80% of your sales are coming from just 6 groups, or maybe 10 or 15.
  3. Use that gold to make your ads laser-focused. Once you know which segments are converting, you can double down on your ad copy, your targeting, all of it.
  4. Set it up once, and it’ll run forever. Once you’ve got your content snippets and decision tree in place, this thing just keeps on working for you.

Real Talk: How This Pays Off

Let’s get practical for a second. 

Say you’ve got this system up and running, and you start digging into the data. 

Here’s what you might find:

  1. You realize that while you thought anyone with hair was your target market, the bulk of your revenue is actually coming from a very specific group of people. Maybe it’s women in their 30s with color-treated wavy hair who are worried about frizz. Suddenly, your marketing gets a whole lot more focused.
  2. You might find a couple of segments where you’re getting a lot of people coming through, but they’re not converting. Now you know you need to create something special for them. Maybe a cheaper product, or a different bundle.
  3. Some segments might be clearly not your customer. Instead of wasting time on them, you can just add a decision node and redirect them to some other page or product.

This is what I call the “peel and stick” method, borrowing the term from Perry Marshall. 

He was talking about keywords, but we’re doing it with audiences. 

We’re peeling off the high-performing segments and sticking them into more focused marketing efforts.

Putting It All Together

Now, let’s talk about how you can actually use this in your business. 

Here’s the game plan:

  1. First, set up your decision tree. Think about the key questions that will help you segment your audience. For us, it was hair type, problems, and needs. For you, it might be completely different.
  2. Create your content snippets. This is the meat of your sales letter. You’ll need variations for each possible answer. Yeah, it’s a bit of work upfront, but trust me, it pays off.
  3. Use LeadsHook to link your questions to your content snippets. This is where the magic happens.
  4. Set up tracking. You want to be able to see which combinations are leading to sales.
  5. Launch and start collecting data. The beauty of this system is that it gets smarter the more you use it.
  6. Analyze and optimize. Look for those winning combinations and double down on them.

The Big Picture

Here’s the thing: creating 24,576 different sales letters sounds insane, right? 

But with this system, it’s actually pretty simple. 

And it can be a total game-changer for your business.

Just remember, it’s not just about pumping out a ton of variations. 

The real power comes from the data you collect and how you use it. 

You’re not just personalizing content; you’re gaining deep insights into your market.

And the best part? This isn’t just for hair products. 

I’ve seen people use this for financial planning, for software products, for coaching services. The possibilities are endless.

Wrapping This Up

So there you have it. 

That’s how I created 24,576 different sales letters in real-time, and how you can do it too.

It’s not magic, it’s just smart use of technology and data.

Now, I’m not saying this is going to work for everyone or every product. 

But if you’re in a market where personalization matters (and let’s face it, where doesn’t it these days?), this could be a game-changer.

So why not give it a shot? 

Your perfect sales letter – or 24,576 of ’em – is waiting to make you some serious cash. 

And who knows? You might just learn something about your market that changes everything.

Now go out there and make it happen. Your future self will thank you.

Article By

Nik Thakorlal

Nik Thakorlal is the founder of LeadsHook – a marketing personalisation and lead generation SaaS.

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