Review & Critiques

“The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.”

-John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

What is this?

We conduct reviews via a screen-cam video where we’ll review your decision trees, funnels and marketing including copy, ads, and landing pages.

This is a look over-the-shoulder review – the biggest takeaways appears to be off-the-cuff comment while doing the review.

You’ll be surprised by how many ideas you’ll pick up that you can implement right away.

Here are a list of elements we check for in a review

  1. Pitch & Appeals (What we really want, Presuppositions)
  2. Buying Continuum
  3. Congruency (Look & feel that reinforces the pitch & appeal)
  4. Flow (Is this like a real conversation or are you a weirdo?)
  5. Threshold (Easy questions upfront. Can any questions be delayed)
  6. Consistency (Ads ⇒ Landing Page ⇒ Offer/Lead Magnet)
  7. Language (I vs you, active, conversational)
  8. Reason Why?
  9. Micro-commitments
  10. Are choices & answers mutually exclusive
  11. Granular progression
  12. Individualisation & Parrot-phrasing
  13. Are delivering on the promise made in Ad & Headline
  14. Scarcity vs Urgency
  15. FOMO (Build value & then take it away).

How Does This Add Value

It’s hard to be self-critical and sometimes another set of eyes or perspective is all we need. The problem is asking your best friends or a collegue will often prove futile. You need someone who has expertise and experience in what you’re trying to accomplish.

This is where we add most value — we make decision trees, day-in, day-out. We’ve been involved in so many niches and so many lead gen and marketing campaigns, a critique is probably the breakthrough you’re looking for.

The greatest benefit our reviews provide is new appeals you’ll get… arguably the most important part of your decision tree.

Who Should Consider This?

If you’re stuck and need fresh perspective or if you have a campaign not performing as well as you’d like.

Value Others Like You Have Experienced...

Having Nik review my Decision Tree will have saved me a ton of money.
The review opened my eyes to so many aspects that I had totally overlooked! Until now I have been driving paid traffic to an unsuitable landing page and an over complicated and confusing decision tree.
Nik’s insights have given me new direction and given me so much to think about. Whereas before I was kinda flogging a dead horse!
Unfortunately for me I have nobody who can provide any real actionable feedback on any of my online marketing. So having Nik’s expert eye looking over my work is an incredibly valuable resource that will have saved me a fortune in paid traffic costs. There is no amount of online tutorials and forums that can provide the same education.
The support and customer care you will receive with the LeadsHook platform is second to none. Never before have I experienced the responsiveness and genuine care for my queries, and at such a low monthly cost it should be a primary weapon in everyone’s marketing arsenal!
Regards, one happy customer…
Jon Bowles


Your investment for a PRIVATE review is…

$499 for a Private Review (Live or Recorded).

You get a 30 min follow-up video call in addition to a review. Use this for any follow-up questions or if you want us to give your changes a once-over. We’re quite generous with users who help themselves.

Your Next Step…

Please contact us with your decision tree canvas URL, your landing page URL, links to your ads and any background information.

P.S.  We do not take more than one client per vertical or market.  If we are already serving one of your competitors, then we can not accept you as a client.