What is a Done-For-You Service?
Done-For-You Service: This is where we do everything and give you a fully designed and completed decision tree including tracking and design.
Here is a decision-tree we completed recently – it’s got quite a lot of cool tracking for retargeting using paid ads in Google and Facebook.
The above decision tree creates a dynamic chart, has Facebook Sharing and also dynamically presents speakers for capabilities where the lead scored less than 50 points!
The above decision tree is also firing JS events into Facebook and Google for granular remarketing.
This decision tree was designed to turn the sale of an event into solving a problem that leads themselves has discovered about themselves. This is a powerful reframe and is made possible by this decision tree.
It’s Time to Get a Custom-Created Decision Tree
A decision tree that includes includes…
- Market Research
- Custom Design
- Custom Copy on Start Page and Results Page
- Custom Calculators and Charts
- Integrated with LeadsHook GTM Container (we’ll add a specially coded custom HTML tags to ensure Google Analytics tracks your embedded decision-trees)
- Integration to your Email Service Provider or CRM using one of our direct integrations, Zapier or any other embeddable 3rd party tracking system such as segment.io.
How much time and frustration you’re saving by having the team behind LeadsHook create your decision tree for you?
Remember, you’re “buying” our ability to exploit the experience we have accumulated from creating hundreds of marketing campaigns using decision trees in many different verticals. This is the primary secret weapon you’re buying.
Here’s What You Should Expect
You get a researched and executed marketing campaign. In most cases, it is lead generation and lead nurturing for sales conversions but we have also done post-sale lifetime value enhancement campaigns. Naturally, our preference is to work on campaigns and challenges where LeadsHook provides amazing leverage to get quick (and big) wins.
There is one major problem! Because our focus is the technology and training that we provide our existing SaaS clients, we can have a limited capacity.
This allows us to be picky – we like difficult projects because it allows us to capture an amazing amount of value previously invisible rapidly.
Don't Take Our Word For It....
It’s fair to say that LeadsHook has exceeded our expectations in every way.
Nik & his team enabled us to create a powerful mental toughness profile online. They went above and beyond with support to ensure we had the best experience.
The Mental Toughness Scorecard allows us offer real value to people and simultaneously generate quality leads. It provides a genuine win-win, which in my opinion, is the best way to do business.
Here’s What We Don’t Do
We are not a traffic or media agency. We do not manage day-to-day campaigns such as Google Adwords and Facebook ads. We can provide recommendations of agencies that we know, like and trust if required.
We are also happy to work with an internal team or an external marketing team.
What's Not Included...
Please note: Integration does NOT include any coding using the API.
Here are the steps…
Step 1: DISCOVERY
Schedule a zoom call
Deliverable: A preliminary plan of action, so you get the highest ROI in the least amount of time. Ideas we’ll be looking to explore in Step 2, below.
Step 2: RESEARCH
The focus is almost always on secondary research. Sometimes we may conduct primary research, but that is much more difficult to execute correctly at this low budget so it will be exploratory (if performed).
Deliverable: What your decision tree will be about. The dynamically generated content to be created for your results page. Suggestions for headlines of your start page
Step 3: PROTOTYPE
A prototype is a complete but undesigned decision tree for feedback especially if you’re in the health and financial markets.
Please note: We’re looking for legal and factual clearance. This is not a ‘we don’t like this question’ type of feedback. There will be room for design tweaks in step 4.
Deliverable: A prototype with Start Page, Questions, Forms, Dynamically Generated Results Page including PDF (if appropriate).
Step 4: PRETTIFY MY DECISION TREE
Our design team will evaluate your current branding, looks and feel and make something consistent with that unless you tell us otherwise.
Deliverable: Completed and designed decision tree
Step 5: INTEGRATION
We’ll integrate with to a CRM or email marketing system of your choice. Currently, we have direct integrations with Aweber, Active Campaign, InfusionSoft, Drip, MailChimp and GetResponse.
We also integrate with Zapier and can even setup with 3rd parties that accept leads via webhooks. This means almost always we can integrate with your system. We’ll go through this during our discovery call to ensure we can integrate with your CRM or ESP.
Deliverable: Completed integration including mapping of custom fields and tags creation.
Step 6: EMBEDDING INSIDE YOUR WEBSITE
We’ve got clients who embed their decision trees inside WordPress, ClickFunnels, Instapage and Unbounce. Almost always we can integrate with any 3rd party system that accepts embed codes.
Deliverable: Your completed decision tree embedded inside your website or landing page.
Step 7: ANALYTICS & TRACKING (Using GTM)
Step 8: HANDOVER
a) As part of the handover, we will give make a video on how we created this decision tree, how you can make edits to it.
Use this video for your internal training. Yes, you can even clone this decision tree and make edits for split-testing.
b) Traffic Plan
– We’ll include ideas and suggestion for traffic including Appeals and Headlines for your Ads
– Suggestions on Traffic Sources
– Post Leads-Capture Monetisation
Step 9: REVIEW & TWEAKING
As soon as you drive a bit of traffic please contact us to discuss the progress and what tweaks you should test.
Our Ridiculous Guarantee
We offer a unheard of 100% money-back guarantee. But it does come with a small condition.
You have to execute the campaign! With execution, we get rapid feedback and this allows us to make adjustments before scaling.
If our marketing does not produce results, then we will promptly refund every single cent.
What’s the catch?
Is there a Money-Back Guarantee?
Yes. Drive at least 5000 impressions, and if this decision tree does not generate leads to your satisfaction, then you can have your money back. You have 60 days from when we deliver the decision tree in your account to accumulate 5000 impressions.
To the best of my knowledge, I have never seen anyone give a money-back guarantee for a service based work.
How fast can you deliver a decision tree?
We’ll typically deliver a prototype within 2-4 working days. Then, another 2-4 working days for custom designs and tracking.
Many marketing agencies are charging between $5000 to over $25000+ depending on complexity and design requirements.
At LeadsHook, we believe we can deliver an more superior outcome due to LeadsHook’s ability to create personalized sales letter and lead magnets at much more competitive price.
Please ask… so we can qualify your project is a good fit for this service