1 ) What is the difference between impressions and visitors

  • Impressions are page views. Each time the page is loaded it will trigger this counter.
  • Visitors are unique users. So one visitor for example might have several impressions.

2 ) What is the difference between Completed and Leads?

  • Completed is triggered when a user reaches the last node of a Decision Tree.
  • Lead is triggered when the email of the user has been captured.

  Note that you can hover over the column titles for a tool-tip explanation