1 ) What is the difference between impressions and visitors
- Impressions are page views. Each time the page is loaded it will trigger this counter.
- Visitors are unique users. So one visitor for example might have several impressions.
2 ) What is the difference between Completed and Leads?
- Completed is triggered when a user reaches the last node of a Decision Tree.
- Lead is triggered when the email of the user has been captured.
( Note that you can hover over the column titles for a tool-tip explanation )