This guide outlines how to use image custom fields in LeadsHook to enhance user experience. Image custom fields allow you to display specific images based on your leads’ choices.

You may use image custom fields to display images. Here is an example:

In this example, when your leads select “male” or “female”, the image associated with the image custom field can be displayed.

Note: Almost all Email Service Providers (ESPs) and CRMs do not have an IMAGE or VIDEO custom fields so IMAGE and VIDEO custom fields can only be used to enhance the user experience in Leadshook.

Step by Step Instructions

1. Create an “image” custom field with the following configurations:

We have an article on how to create and add a Custom Field.

2. Here is how the decision tree looks like:

2 (a). For the questions & answers node (green), create a multiple choice question. Then click Add Answer Custom Fields and choose the image custom field. In this example, the image custom field is “superh_im”:

We have an article on how to create questions & answers in a decision tree

2 (b). For the results page node (red), simply add the image custom field {superh_im} in the text editor, in order to display the male/female superhero image:

We have an article on how to use custom fields in results page node


Image custom fields are a powerful tool to make your decision trees more engaging and interactive in LeadsHook. By following these instructions, you can effectively use image custom fields in your decision trees.


  • Can I use multiple image custom fields in one decision tree?
    • Yes, you can use as many image custom fields as needed in a single decision tree.