Complete Guide to Personalization Using Decision Nodes

Introduction In this guide you’ll discover how to present the most relevant content, offers to your website visitors. You’ll also learn how to ‘profile’ your leads and customers so you only present the offers they are most likely to buy or consume. You’ll learn how best to help your customers and clients consume your products […]

Read More

How to Fire Pixels and Events Based Specific Conditions

LeadsHook provides a great UI for creating your Decision Trees. There are countless features that makes server side scripting easy. Additionally, power users might be glad to know that it’s also possible to go low level and use any HTML/CSS/JS that you might like. In this example we will be showing you how to create […]

Read More

Conditional Logic using Calculated fields

The ternary operator is an operator that exists in some programming languages, which takes three operands rather than the typical one or two that most operators use. It provides a way to shorten a simple if else block. In this article we will apply this technique using a calculated field. Here’s an example So if the business skill variable is less […]

Read More

Node entry and exit rules

What are node entry and exit? Rule 1: node entry can only accept incoming path from another node. We are unable to drag an outgoing path from a node entry. Rule 2: Only 1 outgoing path is permitted for each node exit Rule 3: Multiple incoming node entry¬†paths are permitted That’s all. Need help? Please […]

Read More