But it’s not a business or marketer’s fault.
In a recent survey of graduates of one of the top 30 international business schools reported by Forbes…
What’s the Answer? Create Bespoke Customer Experiences
But… not by hiring new employees and increasing your cost of doing business.
You create intimate conversational experiences using an automated system that collects data about your leads and prospects and then automatically helps create your marketing messages.
This way you remove or at least dramatically reduce the friction between what your leads and customers want and the messages they receive.
5% of content pieces garner 90% of all content engagement
“Further analysis reveals that engagements are concentrated among a few pieces of content. Just 5% of that branded content garners 90% of total consumer engagements. The other 95% shares the remaining 10% of engagements. In other words, 19 out of 20 content pieces get little to no engagement.”
Credit: Marketing Truth or Marketing Hype Report by Beckon