Treat Your Market Research Like Cooking Spaghetti 🍝

(See What Sticks…)

If you’ve ever made spaghetti, you’ll know there’s only ONE way to test if it’s ready to eat.

Yep, you guessed it. 

Throw it at the wall, and see if it sticks.

And funnily enough, this tried and tested technique is also the best way for LeadsHook clients to find their TRUE audience.

(Actually ANY online business for that matter)

We’ll explain…

Usually, when most online businesses seek out their audience, demographics, or avatars, it goes something like this:

#1) They do mountains of research, discover every man, woman, and dog who might be interested and try and serve every one of them.


#2) They go all ‘Dunning-Kruger Effect’ and pick what they think their perfect audience is, with little or no research at all.

In fact, both can lead to countless working hours lost, and Ad spend, flushed down the toilet.

(Seriously, we’ve seen it time and time again)

The Solution…

Well, here at LeadsHook, we call it Reverse Market Research.

Here’s a great little video from Nik explaining all you need to know below 🔽
But if you can’t spare the 5.49 minutes to get your biggest ‘A-Ha’💡 moment this year 😉

In a nutshell, this is how it works:

Step 1: Create a Decision Tree with your relevant segmentation questions (Age, location, etc.)

Step 2: Send traffic

Step 3: Use a Pivot Table to see who’s sticking. (Opting in for your offer or service.) 

Like this Pivot table on “The #1 reason for investing for investing in real estate”: 

Then Reverse.

Use the hard data to find out who your audience REALLY is…

Focus on them… 

…And stop wasting time, money, and marketing resources on those who aren’t.

And as long as your Tracking is set up correctly on your campaigns, this vital information is just a few clicks away.

(If the mention of ‘Tracking’ makes your ears bleed…The Leadshook Project Team can help you at the end of this article)

The best bit though…

Reverse Market Research works on any vertical and is probably one of the most powerful, but least used features in LeadsHook.

And when put it into action…

There’s a good chance you’ll discover audiences none of your competitors even know about, which means you’ll be the only one fishing in this big blue pond.

So, if this is your first time hearing about Reverse Market Research…

I’d start throwing that spaghetti and see what sticks!

Buon Appetito

The LeadsHook Team

One Last Thing…

If you’re interested in using LeadsHook in your next campaign to get higher quality leads…


You’re already a LeadsHook user and have hit a bottleneck and need a helping hand.

The highly trained LeadsHook Project Team is ready to take it off your plate.

Simply, click the button below and check out our ‘Done For You’ Service.

And you’ll be sucking up all your competitor’s leads in no time at all.

Just like that spaghetti 🍝