(See What Sticksā¦)
If youāve ever made spaghetti, youāll know thereās only ONE way to test if itās ready to eat.
Yep, you guessed it.
Throw it at the wall, and see if it sticks.
And funnily enough, this tried and tested technique is also the best way for LeadsHook clients to find their TRUE audience.
(Actually ANY online business for that matter)
Weāll explainā¦
Usually, when most online businesses seek out their audience, demographics, or avatars, it goes something like this:
#1) They do mountains of research, discover every man, woman, and dog who might be interested and try and serve every one of them.
Orā¦
#2) They go all āDunning-Kruger Effectā and pick what they think their perfect audience is, with little or no research at all.
In fact, both can lead to countless working hours lost, and Ad spend, flushed down the toilet.
(Seriously, weāve seen it time and time again)
The Solutionā¦
Well, here at LeadsHook, we call it Reverse Market Research.
Hereās a great little video from Nik explaining all you need to know below š½
But if you canāt spare the 5.49 minutes to get your biggest āA-Haāš” moment this year š
In a nutshell, this is how it works:
ā Step 1: Create a Decision Tree with your relevant segmentation questions (Age, location, etc.)
ā Step 2: Send traffic
ā Step 3: Use a Pivot Table to see whoās sticking. (Opting in for your offer or service.)
Like this Pivot table on āThe #1 reason for investing for investing in real estateā:
Then Reverse.
Use the hard data to find out who your audience REALLY isā¦
Focus on themā¦
ā¦And stop wasting time, money, and marketing resources on those who arenāt.
And as long as your Tracking is set up correctly on your campaigns, this vital information is just a few clicks away.
(If the mention of āTrackingā makes your ears bleedā¦The Leadshook Project Team can help you at the end of this article)
The best bit thoughā¦
Reverse Market Research works on any vertical and is probably one of the most powerful, but least used features in LeadsHook.
And when put it into actionā¦
Thereās a good chance youāll discover audiences none of your competitors even know about, which means youāll be the only one fishing in this big blue pond.
So, if this is your first time hearing about Reverse Market Researchā¦
Iād start throwing that spaghetti and see what sticks!
Buon Appetito
The LeadsHook Team
One Last Thingā¦
If youāre interested in using LeadsHook in your next campaign to get higher quality leadsā¦
Click the button below and try us for Free.
And youāll be sucking up all your competitorās leads in no time at all.
Just like that spaghetti š