Treat Your Market Research Like Cooking Spaghetti šŸ

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If youā€™ve ever made spaghetti, youā€™ll know thereā€™s only ONE way to test if itā€™s ready to eat.

Yep, you guessed it.

Throw it at the wall, and see if it sticks.

And funnily enough, this tried and tested technique is also the best way for LeadsHook clients to find their TRUE audience.

(Actually ANY online business for that matter)

Weā€™ll explainā€¦

Usually, when most online businesses seek out their audience, demographics, or avatars, it goes something like this:

#1) They do mountains of research, discover every man, woman, and dog who might be interested and try and serve every one of them.

Orā€¦

#2) They go all ā€˜Dunning-Kruger Effectā€™ and pick what they think their perfect audience is, with little or no research at all.

In fact, both can lead to countless working hours lost, and Ad spend, flushed down the toilet.

(Seriously, weā€™ve seen it time and time again)

The Solutionā€¦

Well, here at LeadsHook, we call it Reverse Market Research.

Hereā€™s a great little video from Nik explaining all you need to know below šŸ”½

But if you canā€™t spare the 5.49 minutes to get your biggest ā€˜A-Haā€™šŸ’” moment this year šŸ˜‰

In a nutshell, this is how it works:

āœ… Step 1: Create a Decision Tree with your relevant segmentation questions (Age, location, etc.)

āœ… Step 2: Send traffic

āœ… Step 3: Use a Pivot Table to see whoā€™s sticking. (Opting in for your offer or service.)

Like this Pivot table on ā€œThe #1 reason for investing for investing in real estateā€:

Then Reverse.

Use the hard data to find out who your audience REALLY isā€¦

Focus on themā€¦

ā€¦And stop wasting time, money, and marketing resources on those who arenā€™t.

And as long as your Tracking is set up correctly on your campaigns, this vital information is just a few clicks away.

(If the mention of ā€˜Trackingā€™ makes your ears bleedā€¦The Leadshook Project Team can help you at the end of this article)

The best bit thoughā€¦

Reverse Market Research works on any vertical and is probably one of the most powerful, but least used features in LeadsHook.

And when put it into actionā€¦

Thereā€™s a good chance youā€™ll discover audiences none of your competitors even know about, which means youā€™ll be the only one fishing in this big blue pond.

So, if this is your first time hearing about Reverse Market Researchā€¦

Iā€™d start throwing that spaghetti and see what sticks!

Buon Appetito

The LeadsHook Team

One Last Thingā€¦

If youā€™re interested in using LeadsHook in your next campaign to get higher quality leadsā€¦

Click the button below and try us for Free.

And youā€™ll be sucking up all your competitorā€™s leads in no time at all.

Just like that spaghetti šŸ

I Want Higher Quality Leads

Article By

Paul Devereux

Marketer by dayā€¦Asleep by night. Various outside interests, none of which Iā€™m very good at.

But passionate about showing the industry LeadsHook is the most advanced lead-generation platform on the market. (Without question)

Like Our Content? Come write for us

How Sloppy Tracking Is Burning Your Hard Earned Capital

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