Introduction:

In this article you’ll learn about to use the Facebook events you’ve been passing from LeadsHook to create Custom Audiences (and LookaLike Audiences)

Learn About Custom Conversions Here

A powerful way to help Facebook find your audience is to create audience based on questions and answers you’re passing to Facebook.

Watch this video on how to access your events and parameters:

You’ll see this data inside Facebook and now you can use this data to create audiences….