Use LeadsHook for market research, lead generation, sales conversions and even to encourage usage after a sale, one of the most underutilised strategies to dramatically increase customer lifetime value.



No matter what market you’re in, you’d be crazy not to take advantage of our new ridiculous pricing tier. Why work so hard and take so much when your can gift yourself an unassailable edge to win in this market.

Start LeadsHook at 50% off AND get all of our advanced features for free..



Bonus #1: 1 x Free Custom-made Decision Tree (a $4000 value) NO LONGER AVAILABLE!

Bonus #2: Free 1 Million Impressions – for use in Trial Period ( $970 value)

Bonus #3: UNLIMITED domains – use your decision trees on as many domains as you want ($99/month value)

Bonus #4: UNLIMITED users – add as many users as you want, (a $10/user per month)

Bonus #5: UNLIMITED Lead Distribution, (a $1000/month value)

Bonus #6: UNLIMITED Custom Fields & TAGs

Bonus #7: UNRESTRICTED Access to Conditional Logic (a $99/month value)


These PAID UPGRADES were previously only available in higher priced plans.

Bonus #8: UK Phone Validation – REALTIME validation of UK mobile, landline and also check again do-not-call lists.
Bonus #9: Phone Verification – 100% Real Phone Numbers.  You can send an SMS or calls your leads for a verification code.  Charge more for your leads!
Bonus #10: Phone Validation: REALTIME validation of US and global numbers.
Bonus #11: Google Places API: Add autocomplete for addresses.  And you have the option to only search for ZIP or POSTCODES.  And, automatically save addresses into individual fields. Give your clients good clean data!
Bonus #12: UK Address API: Add autocomplete for UK addresses.  And, automatically save addresses into individual fields.
Bonus #13: Email Validation: REALTIME Email validation so you can discard SPAMTRAPS without ever letting them pollute your list and destroy your sender reputation.  End headaches at their source.
Bonus #14: API Node: Make an API call to an external data provider anywhere INSIDE your decision tree AND immediately use the returned data to make a better offer or personalize your content.
Bonus #15: SMS Node: Send SMSes directly our of LeadsHook.  There is not need to worry about unstable integrations that keep breaking.

LeadsHook Pricing Explained…

  • You get billed for USAGE – this way you only pay for what you use – you’ll NEVER get stuck on a high-priced plan if you have a quiet month.
  • You will get billed MONTHLY in ADVANCE based on the number of impressions USED.

What is an impression?  An impression is when an ACTIVATED or LIVE decision tree is viewed.  You can create, view, edit and test as much as you want – viewing INACTIVE decision trees do NOT count towards your impressions.

ACTIVATED or LIVE decision trees capture or save data.

Example: 9,000 Impressions Used In a Month 
Total Due: $49
Payment at Beginning of Month: $49
Payment at End of Month: $0

Example: 80,000 Impressions Used In a Month 
Total Due: $99
Payment at Beginning of Month: $49
Payment at End of Month: $50

Usage Greater Than 500,000 Impressions in a Month will be billed as follows:

$0.001 x Impressions

Example:  If 550,000 impressions are used then you will be billed $550 for the month.


1M FREE Impressions to be Used During Your Trial (a $970 Value)

We’ll load-up your account with 1,000,000 FREE impressions (one million).  You have 14 days to use these free impressions and can generate as many leads as you want.  You can use these free impressions in whatever way you want, including market research, lead generation, sales conversion or post-sale product consumption.  Unused impressions are forfeited.  If you choose not to continue then all data and leads generated are yours to keep.  If you continue past the trial period then a payment will be processed for the entire 30 days from sign-up.

Create UNLIMITED Decision Trees in “Classic” Design or the NEW Chatbot Format

Create as many decision trees as you want including the new chatbots or classic style.

UNLIMITED Custom Fields to Create your Lead Gen Machine

Create as many custom fields as you want — this means you can also save answers and responses including as many variations as you want.  You can place variations of responses into your decision trees and dynamically generated lead magnets.

Built-In Lead Distribution (Value $1000/month)

Distribute your leads to as many CRMs and email marketing systems (ESPs) as you want.  Further simultaneously deliver leads to clients.

Satisfy Your Analytics & Data Cravings

Get a specially prepared battle-tested Google Tag Manager container that automagically melts away Google Analytics cross-domain tracking nightmares!  You can merge LeadsHook container with any of your existing container(s).

“Decision” Nodes Makes Jump-Logic Obsolete!

Get unlimited usage of decision nodes (the killer of jump-logic!).  LeadsHook allows you to express your creativity so you can implement your wildest ideas because you can use as complex a logic as you want including daisy-chaining decision nodes.

A Mathematics Professor

You get access to a full-fledged mathematics module so you can create and use as many calculations as you  want. Further, you can even build and use as many calculators as you want in ONE or as many decision trees are you want!


Pass or transfer data from as many custom fields as you want via URL parameters from my traffic source which can be captured by LeadsHook against each lead.  Then use this rich set of data to create unique or personalised experiences and unique paths through decision trees.

Exploit Your Existing Assets!

Add exit URLs (and pass all captured custom fields including data from your calculators via URL parameters) at any point in my decision trees so you can continue to exploit my investments in preexisting landing pages.  LeadsHook is flexible and can be used in many different ways.

Security as tight as Fort Knox protects your Valuable Data!

LeadsHook has browser-to-database encryption to ensure your data is not just protected but almost impossible get hold off because it resides in one of the most advanced data centres on earth.  

Further, we’ve implemented a few different battle-hardened security and intrusion prevention, detection, protection, and reporting measures to guard your precious information.

LeadsHook has taken steps to comply with European GDPR Regulations and Australian Notifiable Data Breaches Scheme (and any future regulatory changes).

Leave-No-Issue-Behind Support

We’re obsessive about ensuring no issue is left unanswered and answered completely and thoroughly the first time, so we’re not wasting valuable time going back and forth for a few days before finally resolving the issue.

Generate as Many Leads as you Want With 1 Million Impressions (Massive Value!)

We can’t make any promises or claims…  but there are LeadsHook decision trees with conversions rates (opt-ins) at above 60.0%!  If your results are half as good, a 30% opt-in rate, then you can capture about 300,000 leads —  in some markets these leads can be sold for about $30-50 per lead, giving me a gross value of more than $9,000,000.

Any leads you capture during the 14-day evaluation are yours to keep, gratis, if you choose not to continue beyond the trial period.

Deploy the Same Decision Tree On UNLIMITED Domains

You can deploy your decision trees on as many domains as you want including clients’ domains.

Behaviourally Trigger Autoresponder And Mobile Marketing Campaigns

Create granular market segments because you’ll be able to add as many tags as you want.  Add tags at three different levels in each of my decision trees, at the decision level, at the node level and also at the answer level.

Designed for Speed!

Deliver leads, often within 3 seconds, directly into as many email inboxes as needed (in addition to transferring leads via an API to CRMs and ESPs).  A sale is a fragile thing and a rapid response dramatically boosts your chances of closing an appointment or deal.

Advanced Micro-Niching to Slash Your Paid Advertising!

“Fire” events into other systems like Facebook to maximise my Return on Ad Spend by creating custom audiences and lookalike audiences.

“True” Individualized Lead Magnets

Programmatically create lead magnets with ZERO-CODE to deliver lead magnets that as unique as the person who goes through your decision tree!

Make it Drop-Dead Easy to Understand Numbers and Calculations by Displaying them in as a Chart or Graph.

Turn numbers and calculations into as many charts as you want and display them anywhere in your decision tree.  Further, all restrictions have been removed so you can add as many charts as you want in ONE decision tree.

Enterprise Level Features and Performance for a Song!

LeadsHook has been battle-tested for over 18 months, and has even been proven to capture over 7000 leads in an hour!  When your leadgen campaigns take-off, LeadsHook will ensure you exploit and capitalise on those rare opportunities.

Unlimited Users: Get the Whole Team Involved

LeadsHook has removed all restrictions and won’t charge you a single cent for UNLIMITED users.  Add your entire team including any outsourced or external resources at their appropriate level of permission if you need to restrict access to your intellectual property and data captured.

Integrate Unlimited Number of Google Tag Manager Containers

We’ve removed any restrictions so you can assign client or project or campaign-specific tracking including Google Tag Manager containers on a per decision trees basis.  This way you only need one LeadsHook account for as many campaigns as you want.

The Most Unique On-Boarding and Training

You’ll get the following training programs so you can get your first decision tree live and generating leads:

  • Ride-along 1 Decision Trees
  • How to Get the Most Out of LeadsHook
  • Individualised Marketing — Using the Full Power of LeadsHook

(and many more courses coming soon)


What is a decision tree?
A LeadsHook decision tree is a way to customise and personalise interactions based user actions. A LeadsHook decision tree is primarly used for lead generation but can also be used sales conversions, and even post sales. The end result is to offer each one of your website visitors, leads and customers a unique experience.
What makes a decision tree so different to a quiz or survey?
Simply, a LeadsHook decision is path-dependent. Previous customer interactions influence the next step. Survey and quizzes are linear in nature — every person gets the same question irrespective of previous actions or answers.
What is an activated decision tree?
In order for your decision tree to capture data, you must activate your decision tree. Activation is also known as going-live or publishing your decision tree. Activating the decision tree is a one-click step.
What is an impression?
Whenever an activated decision tree is displayed or rendered.
Where can a decision tree be displayed?
You can show your decision anywhere you can add a simple embed code. This includes your website or any other 3rd party web property or social media website.
How long does it take to make a decision tree?
Once you become proficient, you’ll be able to create even complex decision trees in minutes. You can also clone an existing decision tree and make minor changes.
Are there any limits on how much data can be collected about our leads and customers?
A data point is one separate piece of information like a name or email address. There are no limits about how much data you can collect.
Are there any limits on how many decision trees can be activated at any one time?
At the moment, there are zero limits.  Limits will be introduced shortly but all customers on a paid plans will continue to enjoy zero limits.
Does LeadsHook integrate with 3rd party apps?
Yes, LeadsHook integrates with thousands of 3rd party apps.  Further, there are 6 ways to get the data out of LeadsHook into other 3rd party apps and software.

For instructions, please see:

What features do you have?
Please see a summary of the unique features provided by LeadsHook above.
User & Account
Can I access multiple LeadsHook accounts with one user login?
Yes. For your convenience each person only ever needs to create one user login to access as many LeadsHook accounts as they have permission.  Users can be assign different permission levels to limit access.
How many LeadsHook accounts can I create?
You can create as many accounts as you want but we can’t see any benefit of doing that. The higher your impressions, the lower lower the per impression cost.
Can I cancel my account at any time?
Yes. You can cancel your account at any time. We have a low priced plan for low usage and we recommend you can keep your account open. Lead generation is getting much more difficult and use of new technologiies like interactive and dynamic content generation is almost a necesscity for success. If you ever stuck or need help with execution please contact us.
How many users can I add to me account?
Unlimited number of users.
Can I create users with different levels of permissions?
Currently we have 3 permission levels

Owner: This is the account owner — the person who signs up for the account.  An owner has access to the entire application including the ability to change their payment details, add and remove users and to see view leads.

Admin: An admin has the same access levels of an owner but can not add/remove users.  An admin does not have access to payment details.  An admin has access to leads.

User.  A user has access to all of the features of LeadsHook but can’t not view or export your leads. You can give access to marketing consultants or even outsourced help to create your campaigns without ever having access to your leads and customers.

For Marketing Agencies & Consultants
Can I use one LeadsHook account for all of my clients?
Yes, you can.  We have the ability to add as many email service provider accounts as you want as well as any number of Google Analytics, Google Tag Manager or FB Pixel codes.
I want my clients to pay for their own usage?
At the moment, we only allow billing per account not per decision tree.  Your clients can open a LeadsHook account with their own credit card and billing details. Then they can simply invite you as an authorised user.

Alternatively, you can simply bill them for creation, maintenance and marketing of decision trees as part of the service you provide.

Pricing & Payments
Please explain your pricing.
We understand business can be volatile with periods of low lead generation activities followed by high volumes. This is why there are NO plans to select. You are billed on the number of impressions used.  At the end of each 30-day period, we count your impressions for the month and based on the tiers above you will be billed accordingly.  This means you are not wasting money by being stuck on high volume plan which you only need a few times.

You have access and can use ALL of the advanced features.

PLEASE NOTE:  The free trial impressions are NOT included or aggregated with your subscription.  The free trial impressions are only for testing.  If your plan goes beyond the trial period, then will be billed for the entire preceding 30-days.

Do I need to upgrde or downgrade my plans?
LeadsHook has very simple pricing. We bill you on usage. As such there is no need to upgrade or downgrade. You have unlimited access to ALL features.
Are there any features that require extra payments to access?
Yes, some Advanced features are available at an additional cost.
Can I control my spend or use of impressions.
Yes absolutely.  We want to ensure you do not waste a cent on unprofitable campaigns.  We have a budget feature where you can turn off the display of a decision tree once a limit has been reached.  You can also create unlimited warning notifications as your campaign scales.  This way you’re in total control of your spend or impressions usage on LeadsHook.
What payments do you accept?
We accept AMEX, VISA and Mastercard
Do I need to enter my credit card info to sign up?
Yes, we require a valid credit card at sign-up.  You must enter your credit card and billing details to prevent any disruptions to your campaigns. You will get notifications when your 1 Million impressions limit has been reached.  Further, you can add notification and budget limits to all of your decision tree campaigns.
Are there any setup fees?
No, there are NO setup fees. Further our support is also included to help you get up and running as soon as possible. (We do offer consulting but that is to execute a specific marketing campaign).  Please go to
Are there any hidden fees?
No there are no hidden fees. You pay for what you use.  All other payments are revealed before your signup including services and advanced features.
Will my data be private and safe?
Yes, we’ve invested significant resources to protect your data. We have a maintenance plan for frequent and regular scans of our entire infrastructure as well as security patches. All of our services can only be accessed via SSL encryption.

For more information please go to:

EU GDPR Compliance

Australian Notifiable Data Breaches Scheme (NDB)

Do you sell information to 3rd parties?
No, we do not sell any information to anyone.
Do you have access to my leads?
NO, LeadsHook employees can’t access your leads unless you invite us.  This is only needed to help troubleshoot a specific problem or issues.  Once resolved, you can and should remove our access.
Evaluator Plan
What is the 1,000,000 impressions limit in the evaluation plan?
The evaluation plan is there for you to use ALL of the features and take as much as time as you need to decide if LeadsHook is right for you. The only limit we have is 1 million impressions which have to be used by the end of the evaluation period. The evaluation plan will run for 14 days and then your account will be deleted if not converted into a paid plan.  This evaluation and trial period is for evaluation and we do not have any ongoing free plans at this stage.


Does my free evaluation plan limit my access to features?
No. You have unlimited access to ALL features. You are only permitted to display 1 Million impression in total across as many decision trees as you can create. Please note: An impression is a display of an activated decision tree. There are no limits to test and display an unactivated decision tree.
What happens when my limit of 1 million impressions is reached?
Your account access will be stopped and you’ll have to move to a paid plan. We will send you reminders before your 1 million impressions limit is reached.

If you’ve used a million impressions then you’ve probably generated over 300,000 leads!

What happens at the end of the 30 days evaluation period?
All accounts that do not have a paid plan at the 30-day mark will be terminated and permanently removed. 30 days is more than sufficient time to evaluate and make a decision if LeadsHook is right for you. We will send you a number of reminders and warning.
Is it free to join LeadsHook?
Yes, the evaulator plan is free to join.
Am I locked into a contract?
There is no contract — pay as you go based on what you use on an monthly basis. You can cancel at anytime without penalty.
Do you offer refunds?
No, we do not offer refunds.

We have a very generous evaluator plan — you get a full 14 days to use an unlimited version of LeadsHook including training and support. This is a sufficient time to assess the value and usefulness of LeadsHook to your business.

Training & Suppport
Do you charge for training & support?
No, we do not charge for access to any of our training resources or support.  For consulting services, please see

What training & support is included?
We have video training, checklists, process maps avalable in our help section. If you need further training then we will do a live video/screen-cam to resolve any issues. Please note: though we may share marketing strategy and ideas to improve your decsion tree, this is generally not included in our free support. Please contact us if you need a done-for-you campaign.  All of our services are listed here:

Do you provide a done-for-you service including strategy, design and execution?
Can you conduct a bespoke and personlised training for my team?
Yes, we can. Please contact us for more details.