{"id":2829,"date":"2020-03-31T10:40:14","date_gmt":"2020-03-31T10:40:14","guid":{"rendered":"https:\/\/www.leadshook.com\/help\/?p=2829"},"modified":"2024-02-14T11:51:21","modified_gmt":"2024-02-14T11:51:21","slug":"how-to-setup-conversions-tracking-using-voluum","status":"publish","type":"post","link":"https:\/\/www.leadshook.com\/help\/how-to-setup-conversions-tracking-using-voluum\/","title":{"rendered":"How to Setup Conversions Tracking Using Voluum"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction:<\/h2>\n\n\n\n<p>You can learn more about Voluum here:<\/p>\n\n\n\n<p><a href=\"https:\/\/voluum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/voluum.com\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VOLUUM SETTINGS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1:  Make Note of Your Custom Conversions<\/h3>\n\n\n\n<p>Please note all of these conversion events are tracked using parameter &#8220;et&#8221;&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In the&nbsp;<a href=\"https:\/\/doc.voluum.com\/en\/voluum_glossary.html#UUID-0b2e197f-4d96-a06d-65f7-ec333c585635_N5aa7b07594580\">postback URL<\/a>&nbsp;or conversion tracking pixel, there is a&nbsp;<a href=\"https:\/\/doc.voluum.com\/en\/voluum_glossary.html#UUID-0b2e197f-4d96-a06d-65f7-ec333c585635_N5aa7affcdc6b1\">parameter<\/a>, called&nbsp;<strong>et<\/strong>, and conversions will be categorized based on its value. Some&nbsp;<a href=\"https:\/\/doc.voluum.com\/en\/voluum_glossary.html#UUID-0b2e197f-4d96-a06d-65f7-ec333c585635_N5aa7a54f3c9f2\">affiliate networks<\/a>&nbsp;let you input a specific postback URL for specific&nbsp;<a href=\"https:\/\/doc.voluum.com\/en\/voluum_glossary.html#UUID-0b2e197f-4d96-a06d-65f7-ec333c585635_N5aa783692b52e\">events<\/a>, conversion types, but some only let you input one specific URL with a dynamic&nbsp;<a href=\"https:\/\/doc.voluum.com\/en\/voluum_glossary.html#UUID-0b2e197f-4d96-a06d-65f7-ec333c585635_N5aa7b827f02a3\">token<\/a>&nbsp;that returns the event type name. This is why within Voluum you can define multiple&nbsp;<strong>et<\/strong>&nbsp;values that will be considered to be the same conversion type.<\/p>\n\n\n\n<p>If you cannot use the postback URLs to track conversions, it is also possible to add the&nbsp;<strong>et<\/strong>&nbsp;parameter to your tracking pixel following the same pattern as for the postback URL. You can find an example how the tracking URL should look like in the FAQ section below.<\/p>\n\n\n\n<p>The conversion types can only be defined by the owner of the Voluum account. Users, who were invited by the account owner and got access to the Voluum platform, cannot add the conversion types to the Voluum platform.<\/p>\n<cite><a href=\"https:\/\/doc.voluum.com\/en\/tracking_offers_custom_conversions.html\">https:\/\/doc.voluum.com\/en\/tracking_offers_custom_conversions.html<\/a>  See OVERVIEW section<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1662\" height=\"908\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1.jpg\" alt=\"\" class=\"wp-image-2830\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1.jpg 1662w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1-300x164.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1-1024x559.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1-768x420.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1-1536x839.jpg 1536w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1-60x33.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum1-150x82.jpg 150w\" sizes=\"(max-width: 1662px) 100vw, 1662px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Make Note Of Your Conversion Tracking &#8211; You Will Be Using Postback URL<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1300\" height=\"907\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2.jpg\" alt=\"\" class=\"wp-image-2832\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2.jpg 1300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2-300x209.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2-1024x714.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2-768x536.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2-60x42.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum2-150x105.jpg 150w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Traffic Sources: Add Click ID Parameter<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1858\" height=\"951\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3.jpg\" alt=\"\" class=\"wp-image-2833\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3.jpg 1858w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3-300x154.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3-1024x524.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3-768x393.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3-1536x786.jpg 1536w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3-60x31.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum3-150x77.jpg 150w\" sizes=\"(max-width: 1858px) 100vw, 1858px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">LEADSHOOK<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Inside LeadsHook, Create an answer text field called &#8216;cid&#8217; as shown below&#8230;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"614\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum5.jpg\" alt=\"\" class=\"wp-image-2834\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum5.jpg 926w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum5-300x199.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum5-768x509.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum5-60x40.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum5-150x99.jpg 150w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Go to Decision Tree and click the node where you want to trigger a conversion&#8230; (usually the results page but can be any other node too).<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"720\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6.jpg\" alt=\"\" class=\"wp-image-2835\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6.jpg 1258w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6-300x172.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6-1024x586.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6-768x440.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6-60x34.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum6-150x86.jpg 150w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Add the Postback URL from Step 2 as shown below&#8230;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"767\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum7.jpg\" alt=\"\" class=\"wp-image-2836\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum7.jpg 470w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum7-184x300.jpg 184w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum7-37x60.jpg 37w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum7-92x150.jpg 92w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"568\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum8.jpg\" alt=\"\" class=\"wp-image-2837\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum8.jpg 642w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum8-300x265.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum8-60x53.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum8-150x133.jpg 150w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<p>The raw link from Voluum looks like this&#8230;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.gottotrack.com\/postback?cid=REPLACE&amp;payout=OPTIONAL&amp;txid=OPTIONAL<\/code><\/pre>\n\n\n\n<p>Update REPLACE with {cid} and add et=lead so your URL looks like this&#8230;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;www.gottotrack.com\/postback?cid={cid}&amp;et=lead<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">VOLUUM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 7: Voluum: Grab the campaign URL and test <\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1432\" height=\"394\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9.jpg\" alt=\"\" class=\"wp-image-2839\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9.jpg 1432w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9-300x83.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9-1024x282.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9-768x211.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9-60x17.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum9-150x41.jpg 150w\" sizes=\"(max-width: 1432px) 100vw, 1432px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"614\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum10.jpg\" alt=\"\" class=\"wp-image-2840\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum10.jpg 516w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum10-252x300.jpg 252w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum10-50x60.jpg 50w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum10-126x150.jpg 126w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/figure>\n\n\n\n<p><strong>Your should end up at your landing with cid variable as shown below&#8230;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1388\" height=\"552\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11.jpg\" alt=\"\" class=\"wp-image-2841\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11.jpg 1388w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11-300x119.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11-1024x407.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11-768x305.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11-60x24.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum11-150x60.jpg 150w\" sizes=\"(max-width: 1388px) 100vw, 1388px\" \/><\/figure>\n\n\n\n<p><strong>Your lead inside LeadsHook will show this cid field as well&#8230;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"48\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum12.jpg\" alt=\"\" class=\"wp-image-2842\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum12.jpg 841w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum12-300x17.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum12-768x44.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum12-60x3.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum12-150x9.jpg 150w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<p><strong>And finally in the NETWORK tab in your browsr, you&#8217;ll see the postback URL firing.  Also please confirm an increase in conversions inside Voluum.  It can take about 2-3 mins for data to update&#8230;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"535\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13.jpg\" alt=\"\" class=\"wp-image-2843\" srcset=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13.jpg 1188w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13-300x135.jpg 300w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13-1024x461.jpg 1024w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13-768x346.jpg 768w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13-60x27.jpg 60w, https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2020\/03\/voluum13-150x68.jpg 150w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" \/><\/figure>\n\n\n\n<p>Congratulations&#8230; you have setup conversions tracking inside Voluum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: You can learn more about Voluum here: https:\/\/voluum.com\/ VOLUUM SETTINGS Step 1: Make Note of Your Custom Conversions Please note all of these conversion events are tracked using parameter &#8220;et&#8221;&#8230; In the&nbsp;postback URL&nbsp;or conversion tracking pixel, there is a&nbsp;parameter, called&nbsp;et, and conversions will be categorized based on its value. Some&nbsp;affiliate networks&nbsp;let you input a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239,228],"tags":[632,331,415,378,313,4,634,111,70,631],"class_list":["post-2829","post","type-post","status-publish","format-standard","hentry","category-tracking","category-troubleshooting","tag-affilate","tag-affiliates","tag-conversions","tag-custom-conversions","tag-leads","tag-leadshook","tag-postback","tag-tracking","tag-url","tag-voluum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Setup Conversions Tracking Using Voluum - LeadsHook Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadshook.com\/help\/how-to-setup-conversions-tracking-using-voluum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Setup Conversions Tracking Using Voluum - LeadsHook Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Introduction: You can learn more about Voluum here: https:\/\/voluum.com\/ VOLUUM SETTINGS Step 1: Make Note of Your Custom Conversions Please note all of these conversion events are tracked using parameter &#8220;et&#8221;&#8230; In the&nbsp;postback URL&nbsp;or conversion tracking pixel, there is a&nbsp;parameter, called&nbsp;et, and conversions will be categorized based on its value. 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