{"id":1950,"date":"2019-05-21T18:56:23","date_gmt":"2019-05-21T18:56:23","guid":{"rendered":"https:\/\/www.leadshook.com\/help\/?p=1950"},"modified":"2024-02-14T11:52:04","modified_gmt":"2024-02-14T11:52:04","slug":"how-to-add-a-facebook-pixel-to-your-decision-trees","status":"publish","type":"post","link":"https:\/\/www.leadshook.com\/help\/how-to-add-a-facebook-pixel-to-your-decision-trees\/","title":{"rendered":"How to Add a Facebook Pixel to Your Decision Trees"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction:<\/h2>\n\n\n\n<p>This guide will demonstrate various methods of adding a Facebook pixel to your decision trees in LeadsHook. Implementing a Facebook pixel allows you to track, analyze, and optimize your social media campaigns more effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prerequisites:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An active LeadsHook account<\/li>\n\n\n\n<li>A Facebook Business Manager account with an accessible Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">There are 3 ways to add external scripts inside LeadsHook<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Account Level Scripts<\/h4>\n\n\n\n<p>Use this method for scripts and pixels you wish to include in multiple decision trees. This is typically used for client tracking codes. To add these, navigate to the\u00a0Admin > Scripts > Click &#8220;Add&#8221; <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-16.png\" data-rel=\"lightbox-gallery-wHt7G64t\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1302\" height=\"333\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-16.png\" alt=\"\" class=\"wp-image-1951\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1092\" height=\"707\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-20.png\" alt=\"\" class=\"wp-image-1955\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Decision Level Scripts<\/h4>\n\n\n\n<p>Script and pixels you want to only use in ONE decision tree. Generally these will be decision tree specific scripts such as tracking pixel for testing or decision specific CSS.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1732\" height=\"646\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-22.png\" alt=\"\" class=\"wp-image-1957\"\/><figcaption class=\"wp-element-caption\"><br>Press the &#8216;Gear&#8217; icon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1089\" height=\"707\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-21.png\" alt=\"\" class=\"wp-image-1956\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Node Level Scripts<\/h4>\n\n\n\n<p> Scripts and pixels want to fire or work at a node level. <strong><em>In the case of Facebook these will be Facebook events such as view content, leads etc.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"168\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-23.png\" alt=\"\" class=\"wp-image-1958\"\/><figcaption class=\"wp-element-caption\">You can add scripts on EVERY node<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"838\" class=\"wp-image-1959\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-24.png\" alt=\"\" \/>\r\n<figcaption>Add a script or postback URL<br \/><br \/>Below are examples of the default Facebook Standard Events, you can check more Facebook Events on the link below<br \/><br \/><a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/implementation\/conversion-tracking#standard-events\">https:\/\/developers.facebook.com\/docs\/facebook-pixel\/implementation\/conversion-tracking#standard-events<\/a><br \/>\r\n<p><strong>Facebook Standard Event <\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\nfbq('track', 'ViewContent', {\n  content_name: '{_c_dt}',\n  content_category: '{_c_node}',\n  content_ids: &#91;'{_c_question}'],\n  content_type: '{_c_answer}'\n });\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>You can also use the lead event when you&#8217;re captured a LEAD.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\r\nfbq('track', 'Lead', {\r\n  content_name: '{_c_dt}',\r\n  content_category: '{_c_node}',\r\n  value: 0.50,\r\n  currency: 'USD'\r\n });\r\n&lt;\/script&gt;<\/code><\/pre>\r\n<br \/><br \/><\/figcaption>\r\n<\/figure>\n\n\n\n<p>Facebook pixel works on every page and node so these are applied to the whole decision tree.<\/p>\n\n\n\n<p>You can add the pixel at the decision level or global level and then SELECT the pixel to be applied to each decision tree<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where to Find Your FaceBook Pixel<\/h3>\n\n\n\n<p>Login into Facebook Business Manager and go to Pixels&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"630\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-17.png\" alt=\"\" class=\"wp-image-1952\"\/><\/figure>\n\n\n\n<p>Copy Facebook Pixel:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"707\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-18.png\" alt=\"\" class=\"wp-image-1953\"\/><\/figure>\n\n\n\n<p>Paste it inside Global Scripts or Decision Tree Scripts as shown above&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1319\" height=\"682\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/05\/image-19.png\" alt=\"\" class=\"wp-image-1954\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: This guide will demonstrate various methods of adding a Facebook pixel to your decision trees in LeadsHook. Implementing a Facebook pixel allows you to track, analyze, and optimize your social media campaigns more effectively. Prerequisites: There are 3 ways to add external scripts inside LeadsHook Account Level Scripts Use this method for scripts and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,28,239],"tags":[100,389,390],"class_list":["post-1950","post","type-post","status-publish","format-standard","hentry","category-decision-tree","category-social-media","category-tracking","tag-facebook","tag-fb-pixel","tag-pixel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add a Facebook Pixel to Your Decision Trees - LeadsHook Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadshook.com\/help\/how-to-add-a-facebook-pixel-to-your-decision-trees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add a Facebook Pixel to Your Decision Trees - LeadsHook Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Introduction: This guide will demonstrate various methods of adding a Facebook pixel to your decision trees in LeadsHook. 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