{"id":1746,"date":"2019-03-26T13:35:13","date_gmt":"2019-03-26T13:35:13","guid":{"rendered":"https:\/\/www.leadshook.com\/help\/?p=1746"},"modified":"2024-02-14T11:52:16","modified_gmt":"2024-02-14T11:52:16","slug":"how-leadshook-integrates-with-google-tag-manager-ads-analytics-and-conversions","status":"publish","type":"post","link":"https:\/\/www.leadshook.com\/help\/how-leadshook-integrates-with-google-tag-manager-ads-analytics-and-conversions\/","title":{"rendered":"How LeadsHook Integrates With Google Tag Manager, Ads, Analytics and Conversions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google Tag Manager<\/h3>\n\n\n\n<p>It&#8217;s just makes it easy to manage all of your scripts and tags from one place.   LeadsHook has a one-step integration to GTM.  Then all of your GTM containers are available to be &#8216;applied&#8217; to any decision tree you want.<\/p>\n\n\n\n<p>Further there are some extra benefits to using Google Tag Manager which is explained in this video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe width=\"980\" height=\"735\" src=\"https:\/\/www.youtube.com\/embed\/q9BmKifgk60?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>LeadsHook provides an integration to <a rel=\"noreferrer noopener\" href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\">Google Tag Manager<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe width=\"980\" height=\"735\" src=\"https:\/\/www.youtube.com\/embed\/C0TI1xdaEmw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Understanding LeadsHook Google Tag Manager Container &amp; Tags<\/strong><\/p>\n\n\n\n<p>When you integrate Google Tag Manager, LeadsHook will add the following TAGS (and associated Variables and Triggers)&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-4.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img fetchpriority=\"high\" decoding=\"async\" width=\"994\" height=\"469\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-4.png\" alt=\"\" class=\"wp-image-1745\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>A: Adwords conversion tracking on your Results Page.  Simply update Conversion ID and Conversion Label&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-14.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"917\" height=\"546\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-14.png\" alt=\"\" class=\"wp-image-1759\"\/><\/a><\/figure>\n\n\n\n<p>LeadsHook will fire resultsPageReady event on a Results Page with an orderid.  <\/p>\n\n\n\n<p>The order id is LeadsHook system field, impression_id.  You can see a UNIQUE impression_id saved against EVERY decision tree impression&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-12.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-12.png\" alt=\"\" class=\"wp-image-1756\"\/><\/a><\/figure>\n\n\n\n<p>Confirm Google Conversion Tracking Is Firing&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-16.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1372\" height=\"692\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-16.png\" alt=\"\" class=\"wp-image-1772\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-17.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1372\" height=\"702\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-17.png\" alt=\"\" class=\"wp-image-1773\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-18.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1375\" height=\"768\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-18.png\" alt=\"\" class=\"wp-image-1774\"\/><\/a><\/figure>\n\n\n\n<p>B: For your decision tree embed.  Your LeadHook embed sends a message to Parent to ask for client id issued by Google Analytics<\/p>\n\n\n\n<p>C: Conversion Linker is a tag recommended by google for cross domain tracking.  Feel free to use it if you have other domains tracked.  You can add it if you want.<\/p>\n\n\n\n<p>D: Facebook Base Pixel<\/p>\n\n\n\n<p>E: Filter Hostname:  Custom HTML Tag to filter the parent and LeadsHook domains before Google Analytics is fired<\/p>\n\n\n\n<p>F: Linker Params:  For autoLinker custom field in GA<\/p>\n\n\n\n<p>G: Gets client id and sends to LeadsHook.<\/p>\n\n\n\n<p>H: Google Analytics is setup to fire on once per event&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-5.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"676\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-5.png\" alt=\"\" class=\"wp-image-1749\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>LeadsHook is a single page app.  LeadsHook pages are dynamic so the URL does not change.  LeadsHook fires a pageview on the change of each NODE.<\/p>\n\n\n\n<p>Each NODE (start page, questions, forms and results page etc) is pushed as a page view into Google Analytics.<\/p>\n\n\n\n<p>This can be viewed from the JS console in Chrome browser. (View &gt; Developer &gt; JS Console.  Sources Tab.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-6.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"810\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-6.png\" alt=\"\" class=\"wp-image-1750\"\/><\/a><\/figure>\n\n\n\n<p>You can see that from USER EXPLORER inside Google Analytics&#8230;<\/p>\n\n\n\n<p>You&#8217;ll see LeadsHook decision trees interactions showing up as another page on your site.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-7.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"543\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-7.png\" alt=\"\" class=\"wp-image-1751\"\/><\/a><\/figure>\n\n\n\n<p>And from GOALS overview&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-8.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"729\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-8.png\" alt=\"\" class=\"wp-image-1752\"\/><\/a><\/figure>\n\n\n\n<p>How to Setup Goals in Google Analytics<\/p>\n\n\n\n<p>Here&#8217;s the SETUP using DESTINATION.<br><br>NOTE:&nbsp; We&#8217;re using &#8216;REGULAR EXPRESSION&#8217;&#8230; <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-9.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"633\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-9.png\" alt=\"\" class=\"wp-image-1753\"\/><\/a><\/figure>\n\n\n\n<p>Please Note: Regular Express is the TITLE of YOUR RESULTS PAGE added WITHOUT SPACES in LOWER CASE.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-11.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"455\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-11.png\" alt=\"\" class=\"wp-image-1755\"\/><\/a><figcaption class=\"wp-element-caption\">LeadsHook Results Page<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-10.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1111\" height=\"623\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-10.png\" alt=\"\" class=\"wp-image-1754\"\/><\/a><figcaption class=\"wp-element-caption\">Google Analytics Goals<\/figcaption><\/figure>\n\n\n\n<p><strong>How to Fire Events into GTM<\/strong><\/p>\n\n\n\n<p>You can add TAGs inside GTM and trigger those from LeadsHook by firing an event into GTM.<\/p>\n\n\n\n<p>This will only work if GTM has been added to website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-15.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"794\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/03\/image-15.png\" alt=\"\" class=\"wp-image-1766\"\/><\/a><\/figure>\n\n\n\n<p><strong>How to Fire Events into Google Analytics<\/strong><\/p>\n\n\n\n<p>This will only work if you&#8217;ve added Google Analytics inside GTM first.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\nga('send', {\n  hitType: 'event',\n  eventCategory: '{_c_dt}',\n  eventAction: '{_c_question}',\n  eventLabel: '{_c_answer}'\n});\n&lt;\/script&gt;\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">How to Troubleshoot Your Events &#8211; making sure events are firing.<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>HOW TO VIEW YOUR EVENTS INTO A FLOW<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/02\/ga-event-script.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"733\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/02\/ga-event-script.png\" alt=\"\" class=\"wp-image-1631\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/hmLT0RaRe18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>BUILD AUDIENCES USING EVENTS<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/02\/2-ga-event-script.png\" data-rel=\"lightbox-gallery-FRY8Q2rD\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1291\" height=\"648\" src=\"https:\/\/www.leadshook.com\/help\/wp-content\/uploads\/2019\/02\/2-ga-event-script.png\" alt=\"\" class=\"wp-image-1633\"\/><\/a><\/figure>\n\n\n\n<p>\n\nHere&#8217;s the technical docs on events (not required but adding it for \ncompleteness): \n<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events\">https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/events<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:<\/h2>\n\n\n\n<p>Successfully integrating LeadsHook with Google&#8217;s marketing and analytics tools offers a powerful way to track, analyze, and optimize your decision trees. It&#8217;s important to understand the functionality of these integrations and to set them up correctly for accurate data tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: Google Tag Manager It&#8217;s just makes it easy to manage all of your scripts and tags from one place. LeadsHook has a one-step integration to GTM. Then all of your GTM containers are available to be &#8216;applied&#8217; to any decision tree you want. Further there are some extra benefits to using Google Tag Manager [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,239],"tags":[416,110,415,414,325,102,103,393,417],"class_list":["post-1746","post","type-post","status-publish","format-standard","hentry","category-leadshook","category-tracking","tag-ads","tag-analytics","tag-conversions","tag-ga","tag-google-analytics","tag-google-tag-manager","tag-gtm","tag-integrate","tag-integrations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How LeadsHook Integrates With Google Tag Manager, Ads, Analytics and Conversions - LeadsHook Knowledge Base<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadshook.com\/help\/how-leadshook-integrates-with-google-tag-manager-ads-analytics-and-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How LeadsHook Integrates With Google Tag Manager, Ads, Analytics and Conversions - LeadsHook Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Introduction: Google Tag Manager It&#8217;s just makes it easy to manage all of your scripts and tags from one place. 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