… and the 8 Core Lead Generation Capabilities You Must Master!
How Many of These 8 Core Lead Generation Capabilities Do You Suck At?
I wanted to share some interesting lessons we’ve learnt from working with some of the best lead generators and marketers on the planet…
Last year, I created a decision tree that assesses people on 8 core capabilities that I think people need to be great at lead gen. This assessment didn’t test for things like operations, finance and other important functions that makes a business work — don’t want to devalue the importance or effects of these other areas but I only wanted to learn about revenue generation capability.
Here are the 8 areas…
- 1) Persuasion
- 2) Marketing
- 3) Technical
- 4) Systems/Processes
- 5) People
- 6) Scale Mindset
- 7) Analytics
- 8) Traffic
Marketers doing 100k+ leads per month… month-in, month-out don’t have weaknesses. Their worst scores in any of the above core capabilities are well above the median scores.
They also get outcomes like 50-60%+ opt-ins on cold traffic so most of their focus is on conversions. Once you’re doing 60% there is little to gain without having a high lifetime value — this is why their mindset score is perfect or almost perfect.
Here’s an example of a mindset question:
You’ve learn 5 new strategies at a mastermind.
Which action will you take?
- A: Assess all 5 and pick the best one.
- B: Implement all 5
We can’t promise you’ll get these same results…but we can give you access to the next best thing…
Today’s we’re opening up 2 courses which has been only been available to our paying users.
Course #1 Getting the Most Out of LeadsHook
In this course you’ll discover….
- How to plan and execute high ROI decision trees.
- How to use Market Sophistication & Product Awareness (inspired by Gene Schwartz) to address many different segments
- What persuasion techniques seem to almost always work!
- And much much more…
Course Outline: https://courses.leadshook.com/course/?id=1
Course #2: The 1-Hour Decision Tree!
In this course you’ll discover…
- How to create a decision tree in one-hour even if you don’t know anything about a market!
- How to Create Data-Extracting Questions
- How to Press Your Prospects’ Hot-Buttons
- How to Make a High Converting Start Page
- And much much more…
Course Outline: https://courses.leadshook.com/course/?id=10
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